One of our customers in Eastern Europe have seen revenue gross gaming revenue, according to H2GC Data.


Bet UK have successfully amped up their top- class rugby coverage by introducing a fresh Watch and Bet feature for all Premiership Rugby matches. Within betting on racing, Argyll Entertainment are rolling out the same model across their brands for international horse racing and domestic greyhounds. Clearly, they want customers to place a bet, but it’s about opening the door to new content and putting the controls in their hands.


Te advantages of enjoying free content without having to place a bet are now as tangible as they are obvious. Indeed, international operator partners who have switched to the Watch and Bet model have quickly noted the improved user experience, creating an instant spike in retention levels. Watch and Bet can also assist with customer acquisition by embracing first- mover benefits. One of our customers in Eastern


increases of 50 per cent since introducing international racing with a Watch and Bet model, allowing their customers to


become familiar with the product before betting on it. While a major UK bookmaker customer has already seen a double digit increase in racing turnover since migrating from Bet and Watch to Watch and Bet.


Europe have seen revenue increases of 50 per cent since introducing international racing with a Watch and Bet model, allowing their customers to become familiar with the product before betting on it. While a major UK bookmaker customer has already seen a double digit increase in racing turnover since migrating from Bet and Watch to Watch and Bet.


In short, Watch and Bet now provides the ideal framework for the delivery of live pictures to help better engage bettors. Allowing bettors to view live sports events around the clock will


help keep them immersed for longer, especially when complemented with educational guides (e.g. key trends, track stats, specialist jockeys, hot traps) and on-screen calls to action. Ultimately, it will more likely lead to them placing a bet.


We have certainly seen operators internationally increasingly moving to a Watch and Bet model, which is helping new audiences worldwide to enjoy live racing content, without the ‘price of admission’ proving a barrier to entry.


NEWSWIRE / INTERACTIVE / MARKET DATA P93


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