The Authentic transaction is very unique in the sense that it’s the first time that a land based casino operator has got involved in Live casino technologies in a substantial way. Authentic Gaming was founded with the vision of spearheading the convergence of land based and online live table gaming. We share this vision and believe that as a group we are now uniquely positioned to capitalise on the rapid growth of live casino online as well as the trend of convergence between the two.
and we are now looking at how we develop both our existing games and where and when we roll out new venues to be added to our platform. As previously stated, we have big ambitions in this space and will be continuing to lead the way in the sector from both an innovation and growth perspective. What this means specifically in terms of how we will use and implement certain technologies… well, watch this space.
As a land-based operator, how does Genting’s ownership evolve the Authentic product?
Our intention is for Authentic to continue to operate independently, so how their product evolves moving forward will be very much down to them. Of course they will now benefit from Genting’s support and our ability to invest in their ongoing development, innovation and planned rapid expansion.
Te Authentic transaction is very unique in the sense that it’s the first time that a land based casino operator has got involved in Live casino technologies in a substantial way. Authentic Gaming was founded with the vision of spearheading the convergence of land based and online live table gaming. We share this vision and believe that as a group we are now uniquely positioned to capitalise on the rapid growth of live casino online as well as the trend of convergence between the two.
marketplace, what was it about Authentic that was most attractive?
First and foremost the fit from a business point of view was very symbiotic.
In addition, Authentic are a young, technology driven business with a very strong and experienced team who have a track record of innovating in this space and who are laser focused within their niche. Tey have established themselves as a leader in their field with an impressive B2B customer portfolio of nearly 50 operators, of which Genting is of course just one.
We look forward to working closely with them on ongoing projects, but also to supporting and investing in their ongoing innovation,
development and growth.
Will we be seeing a major marketing push? How high profile will this acquisition be within the Genting group?
Genting are committed to making the most of the opportunity in the live casino space and so positioning ourselves in that way through our marketing and comms is certainly a part of that.
How do you plan to utilise Authentic’s in-club streaming technologies and expertise across its land-based and digital customer base?
We have recently launched two big new games and venues – namely Roulette Live From Crockfords and Baccarat Live From Genting London Chinatown – to our live casino offering
How does the purchase of Authentic impact the partnerships it currently holds with other operators? How does the purchase affect Authentic’s independence and its ability to attract new customers when it is owned by a casino operator?
Authentic will continue to operate independently, but with additional support and investment from Genting as a parent company with unrivalled global experience in the leisure and entertainment sector. Tat investment will help to turbocharge Authentic’s growth and attracting new customers is clearly a vital part of that.
Authentic has various live game formats that are streamed from land based casinos. Tey are already planning new games from our properties, many of which will be made available to their entire network of operator clients. Likewise, Genting will continue to work with other partners wherever they better suit
NEWSWIRE / INTERACTIVE / MARKET DATA P101
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