Aristocrat’s James Boje is excited to bring the latest links to the European market New hardware dominated the G2E Aristocrat booth
Aristocrat unveiled a star-studded line-up at G2E 2019, with many of the products launched in Vegas already destined for the ICE show in London and heading to the European gaming market in 2020. From innovative cabinets and systems solutions to Class II and Class III games, leading the charge for Aristocrat at G2E was a spectacular hardware range, including the brand new MarsX cabinet and recently unveiled Edge X, which debuted at the NIGA show earlier in 2019.
Sleek, modern, and inventive, the MarsX cabinet featured the all-new Buffalo Gold Revolution, which integrates progressive jackpots into the Buffalo Gold brand for the first time and adds an energetic wheel bonus to the mix. "Te MarsX is not a cabinet in the traditional sense," described Aristocrat's Managing Director EMEA, James Boje. "It’s not a box - since you can see through the open frame design. It's very different and very exciting. We also have a lot of new games and some great links we plan to bring to Europe. Very discerning customers on the booth in Vegas have given their thumbs up - which is very satisfying."
Additional for-sale themes on MarsX include Fu Dai Lian Lian, which is a transformation of Gold Stacks 88 as well as new themes in the Mighty Cash family featuring Mighty Cash Ultra. Dollar Storm is a lease option for MarsX, the highly anticipated fusion of the industry's favourite two products, Lightning Link and Dragon Link, with an added MSP that can be won by any player on any bet at any time.
Pop culture was well represented on the Aristocrat booth, with a portfolio of EDGE X games in the ready for lease category including Mad Max: Fury Road and Game of Trones – Winter is Here, each
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of which take full advantage of the cabinet's cinematic design. Aristocrat's Edge X cabinet features two stacked, horizontal, curved 43-inch cinematic LCD screens displaying panoramic views, with stereo symphonic surround sound and virtual button deck, all in a cabinet that occupies a larger-than-life footprint. Complementing this design is a new licence, Star Trek: Te Next Generation from CBS Consumer Products.
"We're already planning the booth in London for February, cherry picking from an immense catalogue of product that will include Star Trek alongside the largest hardware selection we've ever delivered at ICE," confirmed Mr. Boje. "We have the breadth and depth of product that we need to meet the needs of our customers, with core products performing strongly, with more coming. My focus for the EMEA region in 2020 is upon customer centricity as we seek to deliver the best service experience to complement the amazing line-up of product, both games and hardware, for customers across our EMEA markets."
New games created specifically for the larger- than-life play of the Helix Tower cabinet and RELM cabinet rounded out the Gold Stacks 88 line at G2E, in addition to Dragon Tower, an exciting new 5-
The news MarsX cabinet has a unique profile
level progressive. Fantastic Jackpots is a new family that operators can find on the Helix XT, Helix+, and MarsX cabinets. Te series launches with four Aristocrat top performing titles.
Aristocrat’s systems division introduced two solutions at G2E: Mobile nCompass and Branded Bonus. Mobile nCompass is a revolutionary and digital way to think about cardless play, where the player sees and interacts with key features within their mobile device. Branded Bonus is a new bonus programme based on Buffalo, deployed on Oasis 360, and offers two system-driven bonus models. Mr. Boje confirmed that the Oasis 3060 casino management system is performing strongly in the US and is a key product for the Aristocrat team to bring to Europe in 2020.
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