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I am not particularly sentimental, but it was a relief to gain some financial security and, if anything, it was comparable to reaching the end of something. It offered a quiet satisfaction knowing we had built something with a really strong team, good technology and happy clients. For those three things to be recognised by a public company wanting to acquire us showed we had really achieved something.


clients, produce more products, upgrade the platform and put staff on the ground in new regions.


From a personal perspective having founded the company and seen it go through all those stages, which was very stressful at times (and I'm probably massively understating it there!), it was mostly about keeping our heads above


P92 WIRE / PULSE / INSIGHT / REPORTS


water and believing in the product. When I began the business, it was a financially reckless thing to have done and over those first few years I was unsure whether I had the nerve and appetite to keep rolling the dice.


When we were looking at going from stage two to three and there was a lot of interest from the market, I was very open to it. We decided the


best way to enter this new phase was with a partner and that's where Bally's came in.


Were you relieved or saddened to pass over the reins?


I am not particularly sentimental but, if anything, it was a relief to gain some financial security and, if anything, it was comparable to reaching the end of something. It offered a quiet satisfaction knowing we had built something with a really strong team, good technology and happy clients. For those three things to be recognised by a public company wanting to acquire us showed we had really achieved something.


What does SportCaller bring to Bally's with regards to product development and expertise? What role will SportCaller play in augmenting Bally's interactive expansion plans?


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