Pulse
SPORTS BETTING SIS
SIS Competitive Gaming has
performed very well for bet365. To launch the product with one of the world’s leading operators really demonstrates the quality of our esports betting service and how it’s appealing to
sportsbooks. Our product is well presented, competitive and underpinned by unimpeachable integrity, which is allowing
bet365 and other international operators to offer the industry’s best esports betting experience.
delivered an additional channel of esports content to the operator, which takes their offering to 24 hours a day. Te feedback from bet365 and other operators on SIS Competitive Gaming has been very strong and we’re looking to enhance our service even more over the coming months.
Since the deal with bet365, what has been the take-up from other operators? Has esports interest spiked since the agreement?
with greyhounds and it’s easier to understand than perhaps horse racing. Te betting proposition is exciting, quick, and frequent, which allows bettors to become familiar with the experience within a short space of time.
From our perspective, our greyhound offering is also underpinned by a huge amount of quality and integrity. Te racing is presented in a way that is appealing to a wide audience, such as those who want to dig a little further into the sport as they can discover statistics and form lines, as well as for recreational bettors who simply want to enjoy a fast-paced form of entertainment.
In order to deliver our greyhound product to new markets, we have to ensure we get the right message across to the operators. Once they see the races in action and understand the consistency involved in terms of racing and margins the product delivers, it becomes a very attractive proposition.
It’s almost the perfect sports betting product, as it crosses over to users who perhaps aren’t sports fans but enjoy a thrilling experience on a
regular basis. Greyhound racing has not been as popular as it is now for some time, and of course success breeds success, which means the increased revenues that SIS is generating is going back into the sport and support the infrastructure. Tat will only improve the product going forward.
Last year, SIS signed what can be described as a 'breakthrough' deal with bet365 to bring SIS Competitive Gaming to a new online audience. How has the esports product performed since launching with the operator?
SIS Competitive Gaming has performed very well for bet365. To launch the product with one of the world’s leading operators really demonstrates the quality of our esports betting service and how it’s appealing to sportsbooks. Our product is well presented, competitive and underpinned by unimpeachable integrity, which is allowing bet365 and other international operators to offer the industry’s best esports betting experience.
Our relationship with bet365 goes from strength to strength, and we have since
Absolutely, esports’ popularity has grown tremendously in the past year and that’s continuing as bettors continue to enjoy the product on offer. SIS Competitive Gaming is live with operators in Central and Eastern Europe, with further launches planned in the coming months across Australia, Latin America and in the UK. It’s now perceived as a global product and an important part of the offering for sportsbooks, particularly during a global pandemic where sporting events can be suspended at any given time.
Behind the scenes, are there any products in development you can shed some light on? What is the next big innovation?
After acquiring 49’s last year, a lot of the work has been done behind the scenes to evolve the product with new products set to be added. 49’s is a well-known brand that is appreciated in the UK, as well as other parts of the world in particular it has very high level of engagement in South Africa.
We’re looking to maximise the value of that brand, which will see some new products created and extensions to others. We believe operators will be very pleased with the new 49’s offering that will be unveiled over the next six months.
NEWSWIRE / INTERACTIVE / MARKET DATA P105
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