INSIGHT SCIENTIFIC GAMES EMEA SUMMIT
by aligning our non-US businesses, we are creating a single unit with a really powerful presence within Scientific Games. It means that the needs of the international business are being heard and we can champion our customers’ needs very effectively.
We have maintained the same operational coverage as before and can serve our customer needs to the same capacity. We have followed the market and have evolved with our customers, leveraging the capability of the entire Scientific Games’ group. As such, we are not seeking to compete as a medium-sized business unit from the UK, but as a multi-billion global organisation. Aligning our product management function into the group, for example, means that we are able to be much more far-reaching than we were as a standalone business.
G3: Do you see the relationship changing between Scientific Games and its customers due to the disruptive effect of Covid?
Simon – If you look at the power of our portfolio, we have a unique presence in the business due to the breadth and strength of the offering across all aspects of the business, from gaming to digital and sports betting. If you combine the loyalty and affection of players for our products, it is a real possibility that we can become a
The games showcased at the EMEA Summit are the ones
operators need right now. Every title in the list is product with the DNA of a proven performer. Each product has a track record. 88 Fortunes Lucky Gong, for example, is the next chapter in a winning journey. After three
iterations of this product we’ve built a track record that inspired confidence that the next is going to be another banker.
sole provider for our customers, and we can set out our stall to explain how this is in the interests of our customers.
Jon – Te casino market is very diverse and under normal circumstances we would never have the arrogance to suggest we become a sole provider. However, at this time we genuinely believe that we have the range of products to cover all lines of the business. We have table solutions, slots, systems and sports betting – we can provide an end-to-end
solution. If you buy three different products from three different suppliers, customers will pay more for each of those products than if they collectively buy from a single source. And in my mind, there is no compromise because Scientific Games provides leading products in all categories. It makes sense for customers to buy from one source and enjoy savings across the board.
Te games showcased at the EMEA Summit are the ones operators need right now. Every title in the list is product with the DNA of a proven performer. Each product has a track record. 88 Fortunes Lucky Gong, for example, is the next chapter in a winning journey. After three iterations of this product we’ve built a track record that inspired confidence that the next is going to be another banker.
G3: How are the effects of Covid going to play out in the short and long-term within the EMEA?
Simon – One of Covid’s many effects on the gaming sector is that it’s a point of disruption in the marketplace. Operators are looking again at how they conduct their business – fundamentally - how they operate. If you look across the gaming market, Scientific Games is strong capitalised business with incredible depth and breadth of best-performing products, combined with an ambitious and
WIRE / PULSE / INSIGHT / REPORTS P37
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