Te last year is a case in point, with millions of customers trying out, and subsequently enjoying, alternative products following the cancellation of live sports.


With the recent dramatic changes to betting tax and the exit of two of major operators in the market, is Kenya still a viable opportunity for new entrants and incumbents alike, or is the market too unstable?


Kenya remains a huge opportunity for those that get it right. Retail betting is very strong, and having lagged behind, mobile is catching up fast. I think new entrants also understand the end user a lot better than their predecessors did. Tey’re now taking a more flexible approach as a consequence, realising that not everyone can get to a betting shop.


P108 WIRE / PULSE / INSIGHT / REPORTS


Kenya remains a huge opportunity for those that get it right. Retail betting is very strong, and having lagged behind, mobile is catching up fast. I think new entrants also understand the end user a lot better than their predecessors did. They’re now taking a more flexible approach as a


consequence, realising that not everyone can get to a


betting shop. One of the great things about Kenya is that it is a world leader in payments.


One of the great things about Kenya is that it is a world leader in payments; transactions can be done in seconds. Tis is proving to be a huge driver. A crucial part of the Pronet Gaming offering is having all the necessary payment options.


With a population of more than 30 million, Ghana is one of the world's fastest growing economies and regulates both land-based and online gambling. Is the Ghana opportunity being fully explored?


Ghana is at the forefront of our planning and we’re very excited about it. Like a number of African countries, they are football-mad, which is always a good base for a sports betting industry. More and more local companies are looking to provide a better service that meets the needs of that large population and we are


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