Pulse
AFFILIATES & OPERATORS SLOTS TEMPLE
Slots Temple: collaboration between affiliates and operators benefits all parties
Fraser Linkleter, CMO of Slots Temple, offers an affiliate's perspective on what constitutes an ideal operator partner and expresses his belief that affiliates can add value to customers by seeking investment via sponsorship from operators and game developers.
Could you tell us more about Slots Temple’s business model and how it has evolved since launch?
Slots Temple started as a slots review and game demo site for an English speaking audience. Since going full time to work on the site we’ve tried to improve the user experience as much as possible by introducing languages, localisation, geo-targeted offers and promotions and a much wider selection of content that captures a wider audience.
We’ve had to become very serious about responsible gambling messaging and integrated with a third-party age verification system to ensure that under 18s were unable to access our demo content from the UK. Tis set us on a path of trying to create more of a user community;
with user reviews, chat and slots tournaments.
How does Slots Temple optimise its brand retention strategy to extend the lifetime value of players acquired?
As an affiliate, a large part of the retention strategy is trying to be as up to date with reviewing new content and making the site as interesting as possible. If there’s always something new and interesting on-site it helps encourage people back.
Product development is an ongoing brand retention strategy, we’ve made an effort to try and create tools and features that are unique within the affiliate space. Users are more likely to come back if they can’t get what you offer elsewhere.
We were concerned about putting the age verification tool in place, fearing a drop in users to the site. Would people really give their personal info just to play demo games? We need not have worried, by educating our visitors as to why we were verifying them, the vast majority felt comfortable with the changes.
P122 WIRE / PULSE / INSIGHT / REPORTS What constitutes an ideal operator partner?
From a B2B point of view the best operators who treat affiliates like true business partners and work with them not only on lead generation but media, PR, promotions and responsible gambling automatically raise their profile and generate much for coverage for themselves. Tis collaborative approach is good for both parties.
How has the lack of industry events impacted Slot Temple’s B2B promotional strategy?
It’s affected us by us not being able to get out and meet as many game developers as we would have liked. We want to work as closely as possible with game studios and not being able to meet them face to face has affected our ability to meet new ones and form better relationships with more established brands.
How can cooperation and financial incentives be improved between customers and affiliates? Could we see a sponsorship model?
I think affiliates can add value to customers by seeking investment via sponsorship from operators and game developers, something we’ll be looking to implement with our tournament product. Ultimately the better you know your customer the more you can offer them that is relevant, interesting and financially rewarding for them.
Slots Temple was one of the first demo slots sites to introduce age verification in the UK following a ruling set in place by the UKGC. How has the change impacted website traffic and user profile?
We were concerned about putting the age verification tool in place, fearing a drop in users to
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146
