Pulse
ACQUISITIONS & EXPANSION BTOBET
BtoBet: Always put the players first
In February, Dima Reiderman transitioned to BtoBet from its parent company, Aspire Global, as COO. Dima explains how Aspire Global's acquisition influences BtoBet's ability to penetrate mature markets and the company's aspirations for LatAM and Africa respectively.
such as Europe, I am keen to use my know-how especially in what will be a very important year for the company as it seeks to consolidate and strengthen its market position.
Dima Reiderman, Chief Operating Officer, BtoBet
How are you finding your new role as Chief Operating Officer at BtoBet?
I’m enthused about taking the role at BtoBet and look forward to maintain the momentum that has seen the company’s exponential rise to the forefront of sportsbook and gaming providers.
During my tenure at Aspire Global, I have gained invaluable experience working closely with the other members and look forward to applying this knowledge in BtoBet’s context.
With the company considered as the primary gateway for emerging markets such as Latin America and Africa, and one of the leading sportsbook providers in more mature markets
How has Aspire Global's acquisition influenced BtoBet's ability to enter new and mature markets such as Europe and the US? How has the increased investment capacity of having a major partner impacted product innovation?
New and mature markets such as Europe and the US require significant investment from a technological and compliance perspective.
And whilst BtoBet on its own would eventually have entered these markets, this would have only been possible over a protracted period of time, due to licensing and compliance matters.
However with the company forming part of Aspire Global, we are now in a position to enter those jurisdictions where the group is already licensed – including the US, UK, Portugal, Sweden, and Spain just to mention a few – and offering a holistic iGaming solution in all markets, be it PAM, sportsbook or game aggregation. Tis will be essential in establishing new future partnerships with the larger tier one operators who seek a very advanced and complete solution in a very short time-to- market.
New and mature markets such as Europe and the US require significant investment from a technological and compliance perspective. And whilst BtoBet on its own would eventually have entered these markets, this would have only been possible over a protracted period of time, due to licensing and compliance.
P88 WIRE / PULSE / INSIGHT / REPORTS
Te beneficial impact of now forming part of Aspire Global is undeniable also from a product innovation point of view. Our partners can expect to have major innovative solutions put at their disposal deriving from an increased investment capacity, and at the same time accessing additional content and products that constitute the group’s portfolio.
BtoBet recently penned operator partnerships with William Hill and Betfair in Colombia. What is their significance for the company?
Troughout the past years BtoBet has firmly established itself as the primary gateway for operators seeking to expand into the Latin American region. And whilst the William Hill and Betfair partnerships in Colombia have, rightly so, grabbed the industry’s headlines, I evaluate the process as a natural one which reflects the evolving nature of the local market.
LatAm is slowly but surely emerging as a major iGaming hotspot and is now garnering the attention of global betting powerhouses who are attracted by the local’s passion for sports, and the regulatory rehaul currently underway.
We are thrilled to have embarked on a journey with two of the most iconic brands in the industry and look forward to many years of sustained growth as together we aim to further raise the bar for the betting experience in the LatAm region.
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