channels into various markets across the globe. We’re live in at least seven territories in Latin America, with customer agreements lined up across the Baltics in Europe too.


We’ve had great success in penetrating Latin America, Central and Eastern Europe, as well as Asia. It’s allowed us to greatly spread the reach of our channels into various markets across the globe. We’re live in at least seven territories in Latin America, with customer agreements lined up across the Baltics in Europe too.


P104 WIRE / PULSE / INSIGHT / REPORTS


because that’s what drives engagement and profitability for operators.


When we approach any international rights holder, we can add a layer of services to the raw material that makes it more appealing, such as trading, data management, and video production, which helps them monetise the rights. We’re always looking out for more content and have enjoyed success this year in acquiring new rights.


What markets and regions are on SIS's radar for greyhound and horseracing content?


From an operational perspective, we’ve had great success in penetrating Latin America, Central and Eastern Europe, as well as Asia. It’s allowed us to greatly spread the reach of our


From a rights perspective, we’ve been able to achieve similar levels of expansion and having staff based regionally has helped significantly. Working with racetrack holders on a local basis with those staff who understand their needs has been very valuable.


SIS distributes content from nearly all parts of the world, yet we don’t take everything that’s offered to us because of the balance of quality that is required. At present, we’re speaking to potential rights partners from key time zones, with the aim of securing more content from these regions into our portfolio.


Why are areas with little to no greyhound racing heritage taking more of an interest in the short-form betting opportunities greyhound racing has to offer? Why now?


It’s an appealing betting product in many ways because it’s so accessible. Tere’s a consistency


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