INSIGHT SCIENTIFIC GAMES EMEA SUMMIT
On March 17-18, Scientific Games held its EMEA Summit + Virtual Experience, an opportunity for customers deprived of the chance to experience the latest gaming
products first-hand at gaming expos such as ICE London, to hear directly from game developers in a safe, virtual and interactive online space. Extensive panel discussions staged across the two-day period shared details of Scientific Games’ upcoming slots, including 88 Fortunes – Lucky Gong, Ultra Hot Mega Link and Lobster Bay Kraken
Unleashed alongside proprietary table games such as Tree Card Poker and Ultimate Texas Hold’em. Overall, the topics discussed ranged from iGaming, sports betting, slots, systems and table solutions.
G3 took the opportunity to discuss the Summit and the recent restructure of Scientific Games’ EMEA business unit with Simon Johnson, SVP and Managing Director EMEA, Scientific Games and Jon Lancaster, Vice President of Sales, EMEA.
What’s been the feedback from the Scientific Games’ EMEA Summit and what are the benefits of a virtual event for SG and your customers?
Simon – We’ve received great feedback from the Summit. Our customers love to learn about the products and services from Scientific Games and how they’re evolving, and it’s also useful as a practical measure as they plan their recovery. I think the second point, which underlines our pandemic response, is that as well as providing financial assistance and relief around commercial structures, we’ve sought to be a truly engaged partner to our customers.
Revenues are under pressure and the situation is tough, but the circumstances do not dictate that Scientific Games has less engagement with our customers, quite the opposite. Our driver is to be a recovery partner walking step-by-step through this experience with our customers. Operators are really appreciative of this engagement and the consistent theme we’ve adopted to understand and respond to the needs of our customers.
Jon – We’ve received a lot of very positive comments about the content, execution and professionalism of the Summit. From the very start of the pandemic, Scientific Games has proactively engaged with our customers; we discussed the outcomes and timescales, what they needed at the outset, during the lockdowns and fitful openings and reopenings. We discussed existing product on their floors, the
What we saw during the previous openings is that the top players came back – and they came back with a vengeance. Te pent-up demand returned, but the quantity of players was much less, which has made customers rethink the type of products they have on their floors.
Simon Johnson, SVP and Managing Director EMEA, Scientific Games
Pre-Covid the trend skewed towards refreshing floors with more time-on- device games and initiatives to attract new players and grow the install base. While those objectives remain in place for the long-term, in the short-term operators understand that they need to go back to basics. Operators need their best performing products on the floor and their best players playing those games. Tankfully, that dovetails with our product range.
Jon Lancaster, Vice President of Sales, EMEA, Scientific Games
opportunity to refresh those products and what we can do to help them prepare for reopening. Despite the false starts we’ve continued to work with our customers throughout the pandemic.
Every customer is saying the same thing: ‘All bets are off.’ All strategies have been revised. Tey know that they need to open with the best performing products and get their best players back into their venues.
Scientific Games has the best performing slots and table games, and the latter is especially important due to reduced capacity upon reopening. Customers need to squeeze as much revenue as possible from their available floor space – and we have the products to achieve those goals.
G3 - How robust is the commercial environment for operators and suppliers looking ahead into 2021 and what are your expectations?
Jon – I think operators would like to invest in new products, but the brutal reality is that they don’t have the capital. Operators have endured a prolonged period of zero revenues and the majority are still waiting to open. Te message we’re getting from customers is that they’ll ‘wait and see.’ In
P34 WIRE / PULSE / INSIGHT / REPORTS
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