Most of our time now is spent looking for ways to further automate the lobby so that players are only presented with games they will want to play. The next step is perfecting this and integrating new technology that will allow us to positively influence player journeys but still giving them the freedom to explore new content.


recommending the best games to players. Tis sort of tech isn’t actually new but it’s just that not enough operators have made the transition yet, it’s definitely time more operators embrace this sort of technology, for the betterment of our industry as a whole.


Most of our time now is spent looking for ways to further automate the lobby so that players are only presented with games they will want to play. Te next step is perfecting this and


P126 WIRE / PULSE / INSIGHT / REPORTS


integrating new technology that will allow us to positively influence player journeys but still giving them the freedom to explore new content.


What features do you look for in lobby slots? Do you seek an equal distribution of jackpots, multiplayers and skill-based games to have something for everyone, or do you have weightings for each game type depending on the market demographic?


What we look for in a game depends mostly on the demand from that particular market. A good example of this is the UK, where historically, jackpot games have been very popular.


But we wouldn’t put the same focus on jackpot games in our Italian markets because the compliance requirement for ring-fenced jackpots means the totals are less appealing. For this reason, the type of slots we look for will


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