What attracted you to iGaming?


It is an exciting industry with plenty of competition driven by some truly brilliant people. For me, I was attracted to the intellectual challenges in balancing the fun of gambling with the need to ensure players do so responsibly and with the right protections in place.


Tis provides plenty of dimensions to a leadership role and means you are always developing and learning new things. Working in the industry can be frustrating but it is never boring.


As a figure now firmly entrenched within the iGaming space, what motivates you to keep expanding your reach to new business interests? How do you manage your time?


One of the upsides of getting older is that you acquire a lot of experience over the years and you reach a point where you can share this with


Green Jade has gambled on developing the next generation of casino games. But while CEGO is a mega success in Denmark and is now expanding into new markets, Green Jade is still in the start-up phase and as such the jury is still out as to whether it will be a big success or not.


a range of different companies. For me, this is really rewarding. I love seeing companies and people grow and knowing that I have played a small part in that.


Time management has always been one of my strengths. You get 24 hours in a day and I spend eight of those sleeping. Te rest of the time I try to be as focused as possible and very present in what I’m doing, whether that is work or relaxing. I think most young people struggle to do this – they are brought up in a time when you are easily distracted by a text message, email, Facebook notification, etc. and never truly focussed on the task at hand.


Research shows that we cannot do two things at the same time; we just break them up into shorter, linear tasks and convince ourselves


that we are being efficient when, in reality, we are doing both tasks poorly.


What characteristics and traits do your current businesses share? How emotionally invested are you in the success of Green Jade Games and CEGO?


Tere are definitely similarities in the brilliant people I have the pleasure of working with but also how the businesses started; CEGO took a gamble and built an operator business based on in-house games in a way that no one else has.


Green Jade, on the other hand, has gambled on developing the next generation of casino games. But while CEGO is a mega success in Denmark and is now expanding into new markets, Green Jade is still in the start-up phase and as such the jury is still out as to whether it will be a big success or not.


Over 80 per cent of Spillnu's revenue is generated from in-house developed games.


WIRE / PULSE / INSIGHT / REPORTS P115


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