Video is all the rage. In 2021, if people want to bake a cake they don't go to Google. They go to YouTube. YouTube is


more popular than television. Facebook has effectively


transitioned to a video app. TikTok, the biggest threat to Facebook, is all about video.


board into the game, so it started out as a dice rolling game. We then subsequently iterated upon this formula as we didn’t want to make another wheel game. However, then we found a mechanic that really worked, which opened the floodgates. From there on, we officially started calling these titles ‘game shows’ and the genre was born. It all originated from trying to create live games that slots players would like.


What has driven the surge in popularity of Live Casino?


Video. Video is all the rage. In 2021, if people


want to bake a cake they don't go to Google. Tey go to YouTube. YouTube is more popular than television. Facebook has effectively transitioned to a video app. TikTok, the biggest threat to Facebook, is all about video. Attention spans are shorter and shorter and video offers a rich way to tell a story. We are visual creatures so it’s such a natural thing that Live Casino would one day become the dominant form of gambling.


What is your process for creating a new game? Where is the starting point?


Te concept is the core. Te concept is what everything gets built around and it comes up at every design meeting. On a concept level, we begin by asking what we are trying to achieve. Who is our customer? For a game such as Lightning Baccarat, we were targeting the next generation of Baccarat players.


However, for the next generation players, Baccarat is too boring. Tere is a player and a banker where you can win even money and when there's a tie you can win 8/1, and that's the game. Te next generation of player wants to bet small and win 5-10,000 times their bet.


WIRE / PULSE / INSIGHT / REPORTS P83


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