INSIGHT SCIENTIFIC GAMES EMEA SUMMIT


In the US, the full lease and participation model is a partnership. If the games don’t deliver the promised levels of performance, they are returned. In Europe, participation and lease products have been viewed as a financial business model, as opposed to a partnership with the supplier. What we see is a shift to a partnership driven approach in the EMEA.


Yes, in the short-term it’s a financial model driven out of necessity, but it’s also a strategic model that guarantees performance on the gaming floor. Operators partner with Scientific Games to place product on their floor, and we take responsibility for its performance, with the customer solely operating that product. Te operator doesn’t have to worry about investing and taking risk – they give us the space on their floor and we manage the rest.


G3: Covid has sparked a lot of attention around ETGs and the role they can play in social distancing and player convenience. Do you see a resurgence of interest in ETGs in the EMEA?


Jon – I think there’s a perfect storm for ETGs at the moment. Te market for ETGs in Europe is well established and mature, but the lack of tables and reduction in capacity due to Covid is all leading in an ETG direction. Tat said, content is key. Eighty percentof the revenue passing


Cashless has been around in the casino industry for over 20 years. South Africa started with cashless and is 100 percent cashless, but the European


market has been very reluctant to adopt cashless entirely.


However, the consequences of the pandemic, the acceptance of cashless and the advances in technology mean that the shift towards cashless gaming has accelerated.


through ETGs is roulette, which is the same for everyone. What we are doing on the back of this renewed interest in ETGs in EMEA, the growth in the US and the market-leading position we hold in Asia, is drive the content side of the business.


Some of the world’s top performing proprietary table games, such as Ultimate Texas Hold’em and Tree Card Poker, Roulette X were on display at the EMEA Summit. We are bringing these games, and


others like Roulette X, to our ETGs with innovative financial models that will allow customers to operate this diverse content.


G3: How big an impact will the shift towards cashless have upon the recovery of casinos in the EMEA?


Jon – In society as a whole, cashless and contactless has become the norm in the last 12 months. Cashless has been around in the casino industry for over 20 years. South Africa started with cashless and is 100 percent cashless, but the European market has been very reluctant to adopt cashless entirely. However, the consequences of the pandemic, the acceptance of cashless and the advances in technology mean that the shift towards cashless gaming has accelerated.


It’s a fact that operators want cashless. All the advantages this brings for player tracking are well documented. However, the conundrum is that EMEA players don’t want to be tracked. It makes sense from an operator standpoint, but there is a resistance on the part of the players.


And don’t forget that most operators view systems as a cost. We’ve already said that operators have a lack of CapEx to invest in revenue generating products, so investing in cashless solutions is a low priority right now.


WIRE / PULSE / INSIGHT / REPORTS P39


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