likely to be featured by operators?
Garnering new insights into what partners are looking for is always highly beneficial, especially when that feedback is cross- referenced with market analytics and our own data – a vital part of the process here at Playson. When it comes to assessing which concepts and themes are in high demand, the market speaks for itself, so the key is to analyse it rigorously.
Classic casino concepts such as ancient Egyptian adventures and Vegas-style fruit symbols often work best because they are the most familiar to players. Such themes are easily digestible, and perform with consistent strength despite their ubiquity on the market.
Tat said, it’s also important to continuously evolve these themes in order to retain players’ interest. Our recently launched slot, Stars and Fruits: Double Hit, is a prime example, deploying a traditional fruit theme alongside an innovative new mechanic to ramp up engagement for partners.
Of course, a lot depends on which region you are operating in, and which casino your games are live with. Some operators carve out a distinct niche, and only want content that fits within it. Tat’s why you’re seeing the emergence of titles aimed at a very specific and narrow audience.
Why are sequels more likely to be featured on operator lobbies than original titles? Does this make them more attractive as a value proposition?
Tere’s a well-established cross-selling strategy in our industry, which involves encouraging players enjoying a sequel game to try out the original. Suppliers often want to retain the same popular concepts, but with an innovative new twist such as a fresh feature or mechanic.
Legend of Cleopatra: Megaways is a prime example. Te original Legend of Cleopatra proved a hit with a wide range of players, and we were able to renew its appeal by adding the hugely popular Megaways mechanic in a revamped edition which has become just as popular as its prequel.
Playson has unveiled its latest promotional tool, Reel of Fortune. Why are games with an accumulation feature, such as collecting coins, gaining popularity amongst players?
Such mechanics are common across various industries, and are not just something you’ll see in the gambling sector. Players want to see value for every game they play and the opportunity to earn rewards is highly appealing. From a retention perspective, it helps to maintain engagement too and invites loyalty.
NEWSWIRE / INTERACTIVE / MARKET DATA P131
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