Pulse
MANAGING SLOT CATALOGUES PLAYSON - DEVELOPER’S VIEW
Playson: what’s on the menu?
In part two of our feature examining the management of the slots catalogue, G3 taps into the expertise of Michael Tadross, Playson's Head of Account Management, to assess how developer's seek to maximise their chances of securing a prominent position in online casino lobbies.
the best possible chance of being listed highly in operator catalogues?
Michael Tadross, Head of Account Management. Playson
How important is securing a prominent position in online casino lobbies?
Every provider will tell you that it’s crucial. If you were a retail supplier for the fashion industry, you’d want your clothes displayed in the mannequins in the shop window. Te same logic applies to casino game developers – you want your content to be displayed as prominently as possible, making it easy to catch the eye of a potential customer. If your games are in a more obscure position, it’s less likely they will be played.
How does Playson ensure its games are given P130 WIRE / PULSE / INSIGHT / REPORTS
We use a range of different methods. Te most important factor by a distance is to ensure the quality of our product is a high standard and will be appealing to players. Te best way to ensure the games feature prominently is by making them as desirable as possible to the audience in question.
We also offer partners customised game icons and assets such as banners, which help them promote our titles to their players. Finally, our talented Account Management team stays in constant communication with our partners, and they do a fantastic job of negotiating the best possible positions and exclusive deals for our games.
How does the methodology of operators in managing the slots catalogue influence your game design process?
We ask operators for feedback and adapt our offering accordingly. Garnering new insights into what partners are looking for is always highly beneficial, especially when that feedback is cross-referenced with market analytics and
our own data – a vital part of the process here at Playson. When it comes to assessing which concepts and themes are in high demand, the market speaks for itself, so the key is to analyse it rigorously.
How significant is your relationship with operators in this decision-making process?
We release our products at the time when they are likely to make the most impact. For instance, if partners inform us of a period when German market activity is expected to be particularly high, then that is the point at which we will launch our game into the territory.
If that means accelerating our development process to fit the required timings, or putting a project on hold for a given period, then so be it. It’s all about adapting to your customers’ demands, which gives us a real advantage over the competition because of our agile approach and rapid responses to changes in the market.
Playson's portfolio features Solar King, Solar Queen, Rise of Egypt, Book of Gold, and Legend of Cleopatra Megaways. Do Ancient Egyptian and fruit game themes guarantee a certain level of success? Are themed games more
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