BtoBet's latest betting report focuses on the Polish market. What is the potential for Poland's iGaming industry?
To truly have a clear picture of the market’s potential one would have to look at the data and statistics published by the local authorities. Figures published from legal association Graj Legalnie indicate that during 2019, the regulated betting market in Poland had generated a combined turnover of €1.49bn (PLN6.7bn).
Tis marks nearly a 29 per cent year-on-year increase in combined turnover from the precedent year, with these figures corroborated by the official statistics released by the Polish Ministry of Finance.
Tis market’s potential is further highlighted by the legal specialists’ assessment that the grey market accounted for 60 per cent of the Polish market following a period of increased activity from unregulated operators, with the association having noted that, had all of this turnover been taxed, the Polish government would have made an additional PLN1.1bn in tax. Tis would have translated in the market being worth over €3.5bn in combined turnover.
Quality is a definite win over quantity for BtoBet, and our first and foremost target is to partner with brands that commonly share our values of putting the player first. It is our firm belief that players are treated with and given the utmost importance, both in terms of safety and premium quality entertainment.
Outside of Colombia, what Latin American markets do you have your eye on? For instance, how keenly are you watching developments in Brazil?
Latin America is a market we firmly believe holds unmeasurable potential, and which is increasingly attracting the larger tier one operators synonymous with more mature markets such as Europe.
Troughout the years we have built a very strong foothold in Latin America, not only in Colombia, establishing strong partnerships in
numerous other markets such as Mexico, Argentina, Peru and Venezuela.
Te past months have also seen our approach in the region include strategic partnerships, such as the one announced with LatAm’s major e-commerce platform Rappi, where we have been hailed for being among the first platform providers to allow its partners to offer bets on a new and innovative medium.
Tis partnership did not only open a new sales channel for all our LatAm partners, but more importantly carries significant importance from a player acquisition point of view with Rappi boasting over 30 million users across the whole LatAm region. Nonetheless, we are constantly monitoring the region’s dynamic evolution, especially since a lot of countries are following in Colombia’s footsteps to regularise their online betting market.
It is especially important to stress the point that these markets are widely characterised by having large populations with a deep passion for everything that relates to sports and which have all the right prerequisites to be high on a bookmakers’ agenda.
Brazil is a case in point, and in the context of emerging markets must be considered as being amongst the largest markets from a global perspective. Flexa Ribeiro, the author of the country’s gaming bill – which is finally set to be
passed in parliament in a few months’ time – went as far as predicting that a fully regulated gaming and sports betting sector should be worth at least $1bn annually.
BtoBet recently announced a strategic partnership with Soloti Gaming in Nigeria. Is the key to market consolidation quality partnerships, or signing as many deals as you can with tier one and larger tier two operators?
Quality is a definite win over quantity for BtoBet, and our first and foremost target is to partner with brands that commonly share our values of putting the player first. It is our firm belief that players are treated with and given the utmost importance, both in terms of safety and premium quality entertainment. Tese are values which can’t be truly safeguarded when partnerships are solely motivated by quantity, and at the same time hold the key for a mutually beneficial partnership not only for the short, but especially for the longer term.
I should add that aspects such as player retention and maximising the player lifetime value all boil down to the qualitative nature of the partnerships in question, where the brand values are held high. It has been witnessed time and time again that it is those brands who have invested heavily in terms of technological products in order to deliver a safe and qualitative betting experience that will ultimately gain the most market share.
NEWSWIRE / INTERACTIVE / MARKET DATA P89
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