VENUE 093
RENO PENTHOUSE CLUB
DRAWING ON HIS BACKGROUND IN THE LEISURE / ENTERTAINMENT INDUSTRY, WHILE UTILISING HIS POSITION WITH ROBE INC, DAVID CHESAL PROVIDED AN ALL-ENCOMPASSING DESIGN FOR THE LATEST PENTHOUSE CLUB. THAT MEANT SOUND, VIDEO AND AN EXTENSIVE LIGHTING SOLUTION.
Reno, usa The Americas
Known as the ‘The Biggest Little City in the World’, Reno, like its Nevadan neighbour Las Vegas, is famous for its casinos. In fact, up until the 1950s, Reno was regarded as the gambling capital of the USA, but Las Vegas’ dynamic growth and other circumstances have reduced its status, in that respect. The city is, however, known for more than its fruit machines and roulette wheels. It is located close to three bodies of water - Pyramid Lake, Truckee River and Lake Tahou - which makes it attractive for water sports enthusiasts. And with 18 different ski resorts in the surrounding area, it means there is plenty of tourist traffic heading for the Reno-Tahoe area all year round. The latest Penthouse Club is the largest gentlemen’s club in the Reno-Tahoe area and is characterised by the style and quality associated with one of the most globally famous adult brands. The multi-million dollar facility - a substantial re-build to an existing building - is adjacent to the Reno-Tahoe Airport. David Chesal - Sales Manager at Robe Lighting Inc. - was pivotal to the delivery of the project. And, despite his job role, this extended beyond lighting design. “I was commissioned to do the entire design, which was everything from the lighting design, to the systems integration and the video concept,” explained David. On top of a knowledge of architectural and entertainment lighting, built up over the last 15 years, David has a background in hotels, restaurants and nightclubs. This equipped him to address every element of the design. A labour of love, you might say, although
David’s partner might not grant it such a romantic insignia. “My wife hated it because every evening I would take off my Robe cap and put on my design hat and spend a lot of hours conjuring up the concept on the interior design. Where it truly benefitted Robe and Anolis, was that a great part of anyone’s interior design now is reflected by the lighting. I would say my inspiration for the interior design really came from knowing the tools of the LED products from Anolis and the theatrical and entertainment lighting from Robe,” said David. David was engaged by Robert Pereira of Airport Entertainment LLC to create the overall concept and specified the entertainment technology. The entire venue has been designed and fitted out with a sophisticated blend of contemporary and classical décor, for which David worked closely with
entaLeis.com - experts in interiors and custom finishes and products. Architectural and feature lighting is prominent everywhere in the Penthouse Club, encompassing the stages, bars, dancefloors, dining areas, staircases, balconies, private elements, elevators and toilets, bottle shelves, reception desk, cloakroom and, of course, the exterior. Everywhere you look, the environment is lit. As David explained, light is used as an absolutely vital medium for creating mood and helping to build a comfortable atmosphere, geared for anticipation and expectation. Flexibility underpins the entire lighting design, allowing it to constantly change where applicable. It means the lighting scenario can be matched to the
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