10
social media tips for the job hunter
1
A well-developed online presence can demonstrate that you have the desired
skills, knowledge and passion for the industry without necessarily the hands-on experience. Use your social media profiles to demonstrate your strengths.
2
It is absolutely critical that you look at all your social network privacy settings
and are fully aware of what is and isn’t in the public domain. Be aware that networks like Facebook do make changes to privacy settings and this can result in your account being more open than you hoped. The best approach is to remember that, realistically, anything that you place on a social network can become public. It only takes one of your contacts to screengrab updates.
3
If you have a common name, you risk being mistaken for someone else
online. You don’t want to take the blame for others’ online mistakes, so look for ways to differentiate yourself. In effect, develop a personal brand that isn’t reliant on your name and ensure you display the handles on your CV and LinkedIn profile.
is often used for both professional and personal communication. Potential employers want to know you can write coherently and are aware of the boundaries when it comes to sharing.
4
Think about the tone of your profiles, especially on a network like Twitter that
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8
Show that you understand how to use social media in a professional manner.
Employers recognise that a good understanding of social media can support business.
Connect with the companies you want to work for on various social media channels – many organisations use their social profiles to post job vacancies.
Think about the keywords that an employer may search for when looking for
someone with your skills. Do some research on how to search-optimise your blog so you can be found more easily.
Don’t just tell people how great you are, show them in a medium that suits
your personality. You can use a combination of video, imagery, presentations and blogs to share your ideas on key issues facing the hospitality industry.
9
What does your profile photo say about you? A photo while holding a
beer isn’t the image you want your future boss to see.
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Social media isn’t just a way to promote yourself, it’s a chance
to learn from influential people in the industry, stay up to date on what’s going on, learn new skills and network with others. Remember that social media isn’t about you, it’s about what you can offer your online community.
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