Using social media
Companies of all shapes and sizes are embracing social media and many use it to scout for – and hire – new employees. These are the four must-have channels all jobseekers should be on
LinkedIn
This is the place to build a network of professional relationships. It is useful once you begin establishing industry contacts, but those looking to enter hospitality will also find plenty of useful information.
Make sure your profile is complete A 100% complete profile projects a professional image, shows that you are
thorough and that you care. Crucially, it also makes it easier for potential employers to find you.
Join industry groups Sometimes these are used directly for recruitment, but they’re also a good place to learn a little more about the issues in your chosen career.
Use it regularly Send LinkedIn invitations to connect
after you meet new contacts, and use the site to source connections for future events. That way, you’re ready to go with a mature network of contacts who support your efforts.
Choose recommendations with care Recommendations are powerful. Ideally, a recommendation should be from a work experience boss or a customer.
Facebook Facebook is now a tool in the corporate world, so must be used with care.
Be picky about who you ‘like’ Make sure there is an element of similarity in the companies you ‘like’, otherwise it may appear as though you have a scattergun approach.
Use it to learn about companies Being part of a Facebook group can
help you with background research before an interview. You can look at the latest products, get a feel for which areas of the business they are focusing on, and see what others are saying about them.
Join groups that reflect your interests For example, if you want to work in hotels, then large hotel groups, small boutique properties and any brands that interest you might be worth joining.
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Smile for the camera It is now almost inevitable that a potential employer will check your online profile. Employers don’t expect to see you in a suit or a corporate pose, but avoid the 4am worse-for-wear pictures.
Keep your private life private If you consider Facebook to be there for your social life, not your career, then double-check your privacy settings and make sure that employers can’t access your account.
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