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NEWS Comment


A PARENT BLOGGER’S VIEW Parent bloggers are an increasingly influential part of the pre-school landscape. Each month, we ask a different mummy or daddy blogger to write a special blog post for ToyNews, giving their views on the toy market.


This month: Kate Gunn


MICRO SCOOTERS have been at the top of the pile of kids scooters for a number of years. Sturdy, robust, stylish, fun – it’s no wonder every child wants one. But what happens when after all those years of daily use they break, or the child graduates to a bigger model?


As a mother of three


scooter obsessed children, I have two old and broken Micro Scooters lying unloved in our shed. I simply haven’t had the heart to throw out such a good product. On the other hand I can’t give them away or sell them because they aren’t in good enough shape. So what do I, and thousands of other mothers, do with them all? Well those clever folk at Micro Scooters have come up with the answer. Scooter Aid is a simple,


but brilliant, campaign to get the scooters into the hands of someone who will love them again.


Micro Scooters has come up with a plan to revamp all our old scooters and send them on to not-so-fortunate kids in the UK and the third world. Getting involved is


incredibly easy. All you need to do is: 1. Box and/or wrap the scooter (they can only accept their own Micro scooters)


2. Print out a free returns label for your package 3. Take the scooter down to the post office (there is no cost for returning the scooter to them). The idea behind the


scheme is to: • Provide practical aid to under-privileged children across the UK and Africa that aids their physical and mental development • Recycle items that might otherwise have ended up in landfill. Now, you really can’t


argue with the logic of that can you?


Rainbow ready for Paddington movie


New range of toys to arrive to tie in with first ever feature film for brand


By Samantha Loveday


BRITAIN’S BEST loved bear, Paddington, is set to make his big screen debut this year – and Rainbow Designs is readying a new line of tie-in product. Unveiled so far are new additions to the Paddington the Adventurous Bear collection – the Wooden Paddington Dominoes and the Learn to Tell the Time with Paddington Wooden Clock – with more toys due to follow in early 2014.


A selection of product


will be on show at London Toy Fair, Nuremberg and Spring Fair on the Rainbow Designs’ stand. “The hype surrounding


the new Paddingtonmovie


is set to escalate month by month and we’re delighted to be launching a host of toys to tie-in with its release,” said Anthony Temple, MD of Rainbow Designs. “The appeal of Paddington is enduring and far reaching which is why we offer a


Paddington Bear for everyone – from the traditional collector Paddington Bears through to our pre-school Paddington ranges.” The Paddingtonmovie hits cinemas in November. Rainbow Designs: 01329 227300


Chicco celebrates strong 2013 growth


Firm is now in the top 15 infant and pre-school toy brands By Samantha Loveday


FOLLOWING 12 months of consecutive growth, Chicco finished 2013 over 12 per cent up, outperforming all nursery categories, the company has revealed.


In addition, in just two


Check out more from Kate Gunn online: http://KateTakes5.blogspot.com and on Twitter @katetakes5.


years, Chicco has jumped from outside the top 75 infant and pre-school toy brands to take a place within the top 15. “We are delighted with these incredible results,” said Mitch Levene, Artsana UK’s MD. “They are driven via investment in our brand


86 January/February


LEVENE: “We are delighted with these incredible results”


and our retail partners who are reaping the mutual rewards from such growth. I am proud of all our team and corporate Italian HQ


colleagues who have jointly and passionately delivered this success.” Chicco has been actively


recruiting to expand its head count in its customer development team, with further news on this due to be announced in the New Year. “We have also been


working hard behind the scenes for the past couple of years on superb innovation that is just about to enter the market ready to build upon solid foundations,” Levene continued. Chicco: 01623 750870


www.toynews-online.biz


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