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SHOW GUIDE


Flair MY TOY FAIR


LINDSAY HARDY, Marketing Services Director, Flair


How many Toy Fairs have you been to? 25 (ooh!)


Favourite part?


Stand finished on time, boss happy, sales team happy – show time.


Least favourite? If any of above boxes not ticked.


Early night or drinks? I might incriminate too many people by answering this question.


Hangover tip: Admit nothing (see above).


Best place to take clients? Anywhere one can sit down.


Flats or heels? Low heels or snowboots on special occasions.


Best memory? Winning Girls' Toy of the Year and Toy Supplier for 2009 – made me cry.


160 January/February


AIMING to retain the top spot in the action figure market, Flair will unveil the continually updated Teenage Mutant Ninja Turtlescollection of figures, accessories and play-sets. From summer, fans can pick up new waves including not just the four brothers but other friends and foes from the series such as Mutagen Man, Metalhead and new versions of Splinter, Bepop and Rocksteady among others. July will see the arrival of Deluxe Throw n Battle Turtles, with Turtles figures leaping to their feet, and Dojo Turtles decked out with removable training gear. Q3 will also see new vehicles and a whole range of Z-line play-sets that can be connected together to create a world of Z-line action. Role-play will also continue to grow with the launch of masks, shells and weapons equipment, which will be joined in the autumn by electronic Turtle Hands that emit realistic sound effects with every Ninja move. The Trash Pack is now in its third year, with spring welcoming a new segment: Trash Pack Wheels. The wheelie gross characters will introduce track racing to the play pattern with new play-sets such as the Trash Pack Wheels Rotten Roller Coaster. Meanwhile, in the core line, Trash Pack Rotten Eggs will debut pre- Easter, while for autumn, Junk Germs will arrive.


2014 will also see the


emergence of the heroes from the Island of Gorm once more when Gormiti returns to toy shelves. Disney’s Sofia the First


will arrive with a collection of Micro-Figure Jewel Play-sets, with the hero product being the Magic Amulet Play-set. The range will also include Play-set Jewellery, a Magic Wand and a Tiara. Sofia will also be featuring in several creative play lines. Violetta is another hit Disney property, with Flair planning a full line including fashion dolls, role-play cosmetics, collectables, youth electronics and arts and crafts. The Doc McStuffins collection will be expanded in 2014 with a world of new play-sets, plush, role-play and accessories. The Clinic Playhouse includes Hallie’s reception area, examination table and couch, while upstairs is the Doc’s bedroom. There is also a new Carry Along Clinic which includes lights and sounds, opens up into a full clinic desk with all the accessories needed for home visits.


Staying with pre-


school, and Tree Fu Tom will welcome new role- play accessories, while in the autumn the collection will grow with new play- sets, role-play and a remote control Tom. A new line called Primi will be launched in Q3 – taking the most popular pre-school play patterns, the collection of generic toys, play-sets and first creative play lines will all be included under the new GP banner. The newly formed Cool


Create umbrella brand allows consumers to instantly identify with collections of the best creative kits available. In the Cool Cardz line are 1D Cool Cardz Design Studio and Cool Bandz. Also new will be Bloom Pops, a fresh new flower making range. The Flower Design Studio, Flower Décor pack, Bouquet Pack and Flower Jewellery Pack will all be available.


On top of this, Flair’s


Toy Fair stand will reveal further Disney licensed craft and stationery kits, new Glitzi Globes sets and a new Gelarto range called Gem Drops. GP Tech – which


launched in 2013 with the Appen – will grow with Cupets, with the launch


collection including 12 quirky ‘cube shaped pets’, each with its own personality and


ability on a smart device, in conjunction with the free app. The range will expand further in the autumn with the arrival of six new Cupets Ice pals. 020 8643 0320


www.toynews-online.biz


STAND NUMBER: E39


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