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SHOW GUIDE Esdevium


ESDEVIUM will build on its range of Disney licensed games with the addition of the Sofia the First – Magical Tea Time Game. The Sofia game


complements the firm’s existing lines of Disney titles which already includes games for Jake and the Never Land Pirates, Doc McStuffinsand Disney Princess. The games will be supported by substantial TV advertising and a widespread PR campaign throughout the whole year.


The Dobble card game will


again be a huge focus of the Toy Fair stand. The game achieved fantastic growth throughout 2013 with the Dobble Challenge – a promotion to encourage the demonstration of the game in-


store, with retailers earning an extra £1 back on each unit sold. Indeed, due to the success of the Dobble Challenge, Esdevium is set to expand it for 2014.


Hotel, the classic MB board


game, is back and exclusive to Esdevium with a new look and feel. The firm’s range of nostalgia items will be expanded with new additions to the Fisher-Price Classics collection and the launch of Scrabble Nostalgia Edition. New expansions for the


Pokémon Trading Card Game, Yu-Gi-Oh and Match Attax will be introduced to the trade, as well as a number of brand new collectable properties set for a Q1 launch in 2014. 01420 593593


MV Sports


FROM ride-ons and trikes for pre-schoolers to BMX bikes and stunt scooters for teens, MV Sports is a one-stop shop for all wheeled and outdoor products. And it is planning to show off a raft of new products at Olympia. New ranges include some of the biggest licensed properties such as Transformers, The Simpsonsand Postman Pat. With One Direction fever


showing no signs of slowing, Zayn, Harry, Louis, Niall and Liam will continue to glam up new products in the range, making it a must-have for retailers, according to MV.


Asobi


ASOBI believes that the 2014 Toy Fair is set to be its biggest show yet, with the team celebrating its fifth birthday. New ranges are planned to launch for craft brand Seedling and the Vilac collection, while there will also be developments from woodworking brand Red Toolbox and the unveiling of some major new brands. However, the firm believes that the most exciting development will be the introduction of PL-UG, a British


184 January/February


In the pre-school category, Peppa Pigand Thomas the Tank Engine continue to be solid performers. MV’s own brand – Stunted – continues to go from strength to strength and in 2014 there will be a number of new designs and products. Other new brands will be showcased with items including e-Moto battery operated cars, Bored skateboards and Trick Stick pogo sticks.


The firm’s outdoor play range – Hedstrom – is one of the UK’s top branded range of metal swings, slides, trampolines and multi play. Constantly


encouraging social skills, imaginative play and physical development, 2014 will see the launch of many new lines. This year will also be a big


one for football, and MV’s Kickmaster range includes


everything for the budding young football star – from balls and goals through to innovative training sets to help with speed, agility, passing and shooting skills. 0121 748 8000


world around them. There are currently seven PL-UG components to choose from including connector discs, rods, suction cups, clamps, pegs and hooks that are all designed to connect together. They can also be attached


to different objects around the house or garden such as chairs, tables, trees and benches. Once they have a structure,


born and unique construction toy, which Asobi says will cause ‘quite a stir’. It is promising visitors to Toy Fair a


spectacular launch for the concept, which allows children to build any den they imagine by attaching PL-UG to the


all children then need to do is secure a sheet over the top and put their ‘keep out’ sign on the door.


01628 200077 www.toynews-online.biz


STAND NUMBER: GALLERY 120


STAND NUMBER: B30


STAND NUMBER: E109


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