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NEWS


Cartamundi deals in with Hasbro


New line of card games based on top brands on the way By Samantha Loveday


CARTAMUNDI IS teaming up with Hasbro for the launch of a new line of card games based on some of the firm’s best selling brands, with an enhanced digital experience. Cartamundi is currently


developing a wide range of card games based on Hasbro’s core franchise brands including Transformers, Littlest Pet Shop, My Little Pony, plus family games brands such as


Monopoly, Guess Who? and Cluedo. The range explores new


playing card experiences with interactive cards connected to smartphones and tablets to enhance the overall playing experience for consumers. “We’re entering into an


incredibly strong partnership with Cartamundi, bringing together our brands with their great innovation and strength in the industry; we’re really going to create something very new and exciting


together,” said James Walker, VP brand licensing and publishing EMEAP at Hasbro. Chris Van Doorslaer,


Cartamundi Group CEO, added: “We are very excited to be partnering with Hasbro and combining both our key strengths to bring a new way of playing cards for individuals and families alike. We share a common focus with Hasbro on creating fast, fun, family entertainment.” Cartamundi: 01268 511522


Tickety Toc LeapPad bound


ZODIAK KIDS has secured a deal with LeapFrog for its pre-school show, Tickety Toc. The worldwide deal


(excluding Australia and New Zealand) will see the first series of Tickety Toc available on the LeapPad family of tablets – including LeapPad Ultra and LeapPad2 Power – plus gaming system, LeapsterGS. The first bundle of episodes will be available in the US from February. The programme will launch on LeapFrog devices in the UK and other territories later in the year. “We are delighted to be partnering with LeapFrog,


IN BRIEF


BBC READIES PROPERTIES FOR TOY FAIR BBC Worldwide UK will be looking for extra opportunities for several of its brands at Toy Fair this month. These will include Cbeebies and Sarah & Duck ranges, as well as established favourites such as Something Special, Charlie & Lolaand Walking with Dinosaurs.


BBCW: 020 7612 3136 72 January/February


BLE PARTNERS WITH SMMEX Brand Licensing Europe will collaborate with the Sports Merchandise and Marketing Exhibition in 2014. The agreement will bring together the two market leading shows and provide new opportunities for attendees to both. BLE takes place at Olympia from October 7th to 9th. www.brandlicensing.eu


CHARACTER WORLD ADDS UNION J TO STABLE Character World is to produce a range of duvet sets and cushions featuring Union J. Already on sale in Claires Accessories, the line is due to be extended into Asda, Argos and Littlewoods early this year. The firm’s portfolio already boasts Little Mix, One Direction and Justin Bieber. Character World: 0845 004 9217


ONE DIRECTION HEADS TOP TRUMPS 2013 CHART Winning Moves has revealed that One Direction was the best selling Top Trump pack for Christmas 2013. Peppa Pig, Moshi


Monsters and Monster High, plus The Hobbitand Disney Planesalso featured in the top ten, along with Doctor Who. Winning Moves: 020 7298 9500


DISNEY REVEALS POOH PARTNERSHIP WITH BABYCENTRE Disney UK has confirmed a 12-month partnership with BabyCentre to engage first time mums with the Winnie the Pooh brand. The agreement coincides with a trade push to the treasured classic Winnie the Pooh nursery collection, now available at Mothercare. Disney: 020 8222 1000


www.toynews-online.biz


Underground Toys slams in for WWE


Firm acquires rights to manufacture and distribute merchandise in key territories


By Samantha Loveday


UNDERGROUND Toys has scooped the licensing rights to manufacture and distribute WWE licensed merchandise across the UK and Eire, the Channel Islands, France, Germany and Spain. With approximately 14


million viewers each week and an impressive $1


Bobble Heads and figural ‘THUMBpers’. Items featuring


integrated technology, such as the WWE Talking Plush Clip-Ons and the WWE Big Talker Microphone feature iconic wrestler phrases and arena sound effects. Underground Toys specialises in the product


Ranges include WWE Mini Talking Plush Clip-Ons, WWE Microphones, wristbands and THUMBpers.


who enable our audience to interact more closely with our content in an environment serving just their needs,” said Karen Vermeulen, SVP global sales and co-production at Zodiak Kids.


Greg Ahearn, chief


marketing officer at LeapFrog, added: “Every Tickety Toc episode in the LeapFrog App Center will deliver world class entertainment in a unique and safe environment.” Zodiak Kids: 020 7013 4353


billion+ in retail sales, WWE is a strong addition to Underground’s brand portfolio and its collection of licensed consumer products. Ranges within


Underground’s new agreement with WWE include WWE Mini Talking Plush Clip-Ons – with the obligatory ‘Underground twist’, WWE Microphones, wristbands, figural keychains, Pop! Vinyl


development, manufacturing and distribution of character licensed merchandise. Originally known for its


electronic and talking gift ranges, it has expanded into other realms of giftwear and has established a strong position in wider categories including accessories and figural collectables. Underground Toys: 020 7801 6325


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