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SHOW GUIDE SPIELWARENMESSE 2014 Tomy


2014 is a year of change for Tomy, and this will be seen in the firm’s showcase at Nuremberg


TOMY IS enjoying a new look for 2014, with the company’s toy portfolio receiving a packaging overhaul to deliver the key message of ‘inspiring playtime’. Ranges will benefit


from new modern and vibrant packaging designed to help product lines stand out. This encompasses greater visibility for age grading and allows more colourful products to stand out on the shelf. One of Tomy’s ranges


to get new packaging in 2014 is Tomy’s Winnie the Pooh nursery and infant range. Having recently become the lead brand under the new Disney Baby umbrella, the Winnie the Pooh range will continue to offer a broad selection of plush, cot mobiles and traditional toys, as well as new


124 January/February


additions such as the Winnie the Pooh Protect n Play i-Case.


The firm’s popular Big


Farm brand will also be hitting the shelves in a new skin, and Tomy is introducing Big City to the range of 1:16 scale contruction toys. There are three new


and exclusive Iveco vehicles joining Big Farm, and Tomy believes the strong plastic toys with lights and sounds will be a sure fire hit with pre- schoolers wanting to create their own city. 2013 TV shows and video games are boosting sales for Tomy’s licensed lines, and the toy firm has more ranges based on CBeebies show Chuggingtonand iconic gaming series Pokémon. Chuggington’s StackTrack is continuing to be a hit with retailers as pre-schoolers continue


to recreate train adventures which are based on the show. And, following the launch of the Pokémon X and Yvideo games in October, Tomy has seen consumer demand soar for it’s new Pokémon collection. The new range of highly detailed characters from the game arrives on retail shelves in early 2014. Sticking with popular licences, Tomy’s range of collectible pocket money toys and accessories is being refreshed in 2014 with new licences and concepts starting at £1.49 arriving in 2014. Having toured the country with its Battroborg local tournaments, Tomy is launching a range of new Battroborg developments that the firm told ToyNews‘are too top secret to share just yet’.


www.toynews-online.biz


STAND NUMBER: P11 HALL 12.2,


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