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RETAIL SURVEY


WHICH TOY CATEGORY HAS PERFORMED BEST FOR YOU THIS YEAR?


CONSTRUCTION – 21.25% PRE-SCHOOL & INFANT – 17.5% OTHER – 15% WOODEN TOYS – 13.75% CLASSIC TOYS – 7.5%


ACTION FIGURES – 5% ARTS AND CRAFT – 5%


PLUSH – 2.5%


TV/ FILM / VIDEO GAME – 2.5% WHEELED TOYS – 2.5% NOT SURE – 2.5%


EDUCATIONAL – 2.5% TRADING CARDS – 2.5%


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Construction toys lead the way on this question, largely thanks to the continuing popularity of LEGO. Pre-school ranges also scored well, alongside wooden


toys and classic lines. Lines based on TV, film and video games were also boosted thanks to a good year for Breaking Bad, Minecraft, Assassin’s Creedand Marvel movie lines. Categories appearing in our ‘other’ section include farm toys, paddling pools, sensory stimulation toys and, something of a niche sector, teddy bear clothing.


WHAT IMPACTED YOUR BUSINESS MOST IN 2013?


OTHER – 33.75% ONLINE – 21.25%


CONSUMER NOT SPENDING – 8.75%


BRICKS AND MORTAR COMPETITION – 7.5% PRICING – 7.5%


DON’T KNOW – 6.25%


GREAT SUMMER – 3.75% LEGO – 3.75%


FILM AND TV RANGES – 3.75% A GREAT PRODUCT MIX – 3.75%


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Despite half our retailers stating they enjoyed a good 2013, the biggest impact for a lot of stores was online.


This spanned both the positive and the negative. Some shops have enjoyed the launch of new websites, as well as seeing business boom as a result of trading via online marketplaces. Elsewhere, some stated online as having a major


negative effect on the business due to cheaper pricing, questionable ethics and the general added competition making life difficult. Store moves of different kinds make up some entries in our ‘other’ category, including some moving from online to the High Street, from toys into the hobby sector, while one added a café to its store.


DO YOU FEEL CONFIDENT ABOUT THE HEALTH OF YOUR BUSINESS MOVING INTO 2014?


YES – 81.25% NO – 11.25% NOT SURE – 7.5% 0 20406080 44 January/February 100


Time for some good news. The overwhelming response from retail about their prospects for next year was positive. Over 80 per cent of retailers we spoke to


feel confident about their business moving into 2014.


Some said in-store events and quality customer service will keep them on the up this year, while one optimistic store was keeping its feet firmly on the ground, telling ToyNews: “We will survive once again, but we won’t be eating caviar.” However, 11 per cent were not confident


moving into 2014, citing online competition, supermarket prices and consumer’s ever- tightening pockets as reasons to be concerned.


www.toynews-online.biz


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