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LICENSING HOT LIST 2014


KEY SPORTING EVENTS


TOUR DE FRANCE July


And for anyone who


Golden Bear’s Christine Nicholls and Dave Mapp get up close with Soo, Sweep and Sooty


wants to know Sooty’s secret to looking so good at 65, Cadell simply says “fabric conditioner”. OTHER HIGHLIGHTS: Summer will see the launch of ten-year product tie-ins for Peppa Pigfrom eOne, related to the Muddy Puddles and Golden Welly themes. There will be ongoing marketing, retail activity and PR to support the ten-year celebrations including puddle jumps, charity splashathons, FMCG promotions and digital backing; Studio 100 will initially launch the Maya the Bee Moviein Germany in September; Mister Maker will be appearing at Butlins from July, kicking off at the Skegness resort. There are 42 shows planned across 2014 and 2015, while the character was also part of


JULY TO SEPTEMBER


LAST YEAR was certainly a busy one for Britain’s longest running children’s TV star, Sooty. As well as celebrating his 65th anniversary, the latest series on CITV and ITV became their top rated pre- school show, while master toy and apparel licences were signed and a 100- date UK wide tour announced. Notably, audience


figures from series two have exceeded all expectations, making The Sooty Showthe highest rated pre-school show on CITV, attracting audiences


KEY TRADE EVENTS


AUTUMN FAIR Birmingham NEC September 7th-10th


THE LICENSING AWARDS The Great Room, Grosvenor House Hotel, London September 16th


KIDS INDIA Mumbai


September 18th-20th www.toynews-online.biz


putting it in the weekly top 25 of all ITV Player shows. For 2014, the major news


for Sooty is the arrival of fashion lines in key retailers, plus Golden Bear’s plush toy range in the summer. “Golden Bear really is the


perfect partner for Sooty,” owner and presenter Richard Cadell tells


of over 160,000 per episode. An average of 20 per cent of children watching TV in the mornings saw one of the first six episodes of series two, beating all other commercial channels in the same time slot. In addition, The Sooty Showon ITV Player is attracting over 40,000 views each week,


ToyNews. “We have great history with the company and now that Sooty is more popular than ever it seemed the perfect time to rekindle that relationship. They have a great reputation for top quality products and excellent distribution channels. “With Sooty’s growing


profile through his CITV/ITV show and presence in Redan’s best selling Fun to Learnmagazines, it definitely seems the right time to make sure that we get plenty of top quality product on shelves for next year. The initial lines will be for plush items headed up by the iconic hand puppets, with beanies and finger puppets to give breadth to the range. “We are also aiming to get a magic set out this year, with additions to the core range in terms of play-sets and games being rolled out in 2015 and beyond.” In addition, book


publishing is also top of the list of priorities when it comes to new categories, as well as bedding. “We are going to be looking at all categories and I’m sure there are some niche sectors in the toy market that we can take a look at this year.”


the Cbeebies Big Band Tour during the Easter period; Dreamworks is planning a major push around the July release of How to Train Your Dragon 2; The Thomas & Friendsdirect to DVD feature length special Tale of the Bravewill arrive in Q3, with a high profile blue carpet premiere and over 65 tie-in products. Fisher- Price will be launching two play-sets – the Take n’ Play Roaring Dino Run featuring a giant dinosaur fossil, and the Trackmaster Avalanche Escape play-set. Meanwhile, quarter three will also see the first feature length outing for Mike the Knight, Journey to Dragon Mountain; Simba Dickie launches its Matt Hatter Chroniclestoy line in the UK, with TV advertising encompassing over 1,000 TVRs.


KEY MOVIE RELEASES


HOW TO TRAIN YOUR DRAGON 2 Dreamworks – July


TRANSFORMERS: AGE OF EXTINCTION Paramount Pictures/Hasbro – July


HERCULES MGM – July


THE INBETWEENERS MOVIE 2 Film4 - August


GUARDIANS OF THE GALAXY Marvel - August


PLANES: FIRE & RESCUE DisneyToon Studios – August


January/February 77


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