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SHOW GUIDE MY TOY FAIR


KATY FLETCHER, Brand Manager, Re:creation


How many Toy Fairs have you been to? This will be my 11th.


Favourite part of Toy Fair? Catching up with everyone, having a gossip and showing our latest toys.


Early night or drinks? Absolutely drinks after the show. Usually a pint or two of bitter followed by a nice bottle of white, and then perhaps a range of shots to help numb the brain and the bunions.


Best Toy Fair memory? Probably when we invited Team Razor down and they demoed their freestyle scooter tricks on ramps outside the main entrance three years ago.


Re:creation


RE:CREATION is telling potential visitors to its stand to ‘prepare to zip’ this year. The firm will be showcasing Zip Stix, the new pocket money proposition aimed at ages four and up. The collectable is simple to use – just lock, load and launch against the competition – while the patented design features high-octane graphics. Suggested retail price is from £2.99, with Re:creation backing Zip Stix with a TV drive. Moving on, and Prank Star is a


new proposition in the boys’ tech toys category. The firm describes it as being


focused on the ‘creation of innovative and novel high-tech gadgets, with classic twists on existing play patterns’. The Bright Light Pillow,


meanwhile, is ultra soft and cuddly, contains 24 battery- powered LED lights, a ‘tough to turn on’ function and an automatic off after 15 minutes.


The LEGO Lights line will also be bolstered with special key lights for The LEGO Movie. In addition, other hot properties will be making an appearance in the range including DC Superheroes and LEGO Friends. The Air Storm


brand continues to grow with the introduction of Sky Ripperz. The


supersonic whistling rockets are aimed at kids aged eight and up, and travel over 76 metres. There are three rockets in a pack, with a launcher for £9.99. The Razor portfolio includes in-line, stunt and electric scooters and ride-ons. The new entry level S Scooter will be just one of the new lines on display. Fuze has seized on a gap in the market for bike accessories, offering a range of technology allowing users to pimp up their


ride. The Wheel Writer (£19.99) transforms a bike wheel


into a real working speedometer, while 12 different pictures scroll through as they pedal. Further developments are also on the way. Finally, VideoHead (£59.99) has a patent pending built-in camera and four clickable lens positions, so that children aged eight and up can catch their favourite BMX, scooter or skateboard moments with the built-in memory. 0118 973 6222


www.toynews-online.biz


January/February 183


STAND NUMBER: E160


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