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SHOW GUIDE SPIELWARENMESSE 2014 Orchard Toys


Educational games and jigsaws manufacturer Orchard Toys is showcasing six new lines at Nuremberg, aimed at both the pre-school market, as well as children aged four years plus. Rockets and Comets joins the collection of popular space-themed games and jigsaws, while the Pirate Race game looks to capitalise on the ever-strong demand for pirate themed games. Other newcomers to the range include Giant


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Town, a large jigsaw playmat which can be interlinked with the existing On the Farm and Giant Road Jigsaws for extra play value. Elsewhere, Farmyard Friends is a fun posting


game for younger players and Orchard believes Alphabet Match is set ‘to be popular amongst


both parents and professionals in the childcare and educational sector.’ The final new addition is New Baby Lotto, a game for


parents looking to prepare their children for the arrival of a sibling, or for children who enjoy family role play. “Nuremberg is a really important show for us, with our


export market expanding to over 40 countries now,” explains Mary Watson, export manager at Orchard Toys.


VTech


Tech will show off a whole host of new ranges at Nuremberg. New Toot Toot Drivers vehicles and play-


sets will be introduced in spring. This includes the new Toot-Toot Drivers Fire Station featuring a flip-up launcher for emergency speed, working fire alarm, rolling fire hydrant, sliding lift and open and close door. The play-set includes a small Toot-Toot fire engine, nine interchangeable track pieces that can be swapped into different combinations and three interactive SmartPoint locations that trigger fun responses when driven over. Another addition to the range is the Toot-


Toot Drivers Police Station complete with a Police Car which plays three sing-along songs, six fun melodies and lots of realistic sound effects. Police Station also includes five SmartPoint locations. InnoTab has sold more than any other children’s


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tablet (NPD YTD October 2013)and the InnoTab 3S is coming to Nuremberg. The 3S features Kid Connect technology, a new safe way for kids to connect with their InnoTab 3S to their parents smartphone/tablet. New software and apps for InnoTab will continue to be released


throughout the year with some of the new titles for InnoTab including Disney’s Sofia the First, Nickelodeon’s Bubble Guppies, Toot-Toot Drivers Phonics and Cody and Cora Handwriting. The software library exceeds over 20 titles and there are


hundreds of apps available to download from VTech’s Learning Lodge. As well as this, there is also a growing library of chart music titles available on InnoTab from artists like One Direction, Little Mix, Union J and more and the InnoTab will be supported by strong TV advertising throughout 2014. There will also be some new additions to the KidiCreative line, as well as a special launch to the girls specific market, a first for VTech.


BÁBÓGBABY Bábógbaby will be making its Nuremberg debut this year. The firm will be launching its Spanish, German and French language learning bears. To date over 50,000 units of the Irish bear have been sold, along with English, Welsh and Scots-Gaelic. Following appearances on TV and radio including The Jonathan Ross Show, Bábógbaby has launched a book and an animation series. BB agus Bellaaired on TG4 in Ireland over the Christmas and merchandise will be rolled out in 2014. Hall 3, Stand B-07


136 January/February


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