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SHOW GUIDE SPIELWARENMESSE 2014 Nuremberg2014


With a new Hall showcasing key industry trends, and exhibitors and visitors once again travelling from around the world to attend, ToyNews takes a look at the UK firms, and global companies, at this year’s Spielwarenmesse, detailing what they will be presenting and where you can find them


guide


THIS YEAR’S Nuremberg Toy Fair is once again upon us, and will see the industry flock to Germany for six days of toy showcasing. The 2014 event is a little


different from previous years thanks to the addition of the TrendGallery in Hall 3A. This new space will be debuting upcoming trends and product novelties in a dedicated 1,000m2 area. From Wednesday January 29th to Sunday February 2nd, trend experts Reyne Rice and Dr. Maria Costa will be detailing the individual trend segments and introducing new products, with exhibitors also presenting campaigns. CEO of the Nuremberg


Toy Fair, Ernst Kick, is excited about the new additions, which also


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include an extended baby range, and believes attending the show is key for companies looking to enhance their business. “I’m looking forward in


great anticipation to our TrendGallery,” Kick enthused to ToyNews.


the toy industry in the one place. “If you want to take


your business to the next level, then this is where to do it. “Enjoy an overview of the


market, make contacts and tune into the spirit of play.”


“Come prepared,”


he says. “Make travel


arrangements and appointments in advance – the sooner the better. “Use our organiser to shorten distances, to leave more time for meetings or


If you want to take your business to the next level, then this is where to do it.


Ernst Kick, Nuremberg Toy Fair CEO “Of course the whole toy


fair is abuzz with trends, but we’ve never put so much effort before into identifying them in the global toy market to present them here. “It’s the only time in the


year when you can meet all the decision-makers in


And while the fair will be


welcoming back a range of familiar faces, this year also sees a number of companies, and visitors, making their Nuremberg debuts. And Kick has revealed his top tips for visitors making the trip for the first time.


to take advantage of the knowledge offering at the toy fair. Either for modules at the Global Toy Conference, which takes place on Saturday, February 1st 2014, or for lectures in the Toy Business Forum that communicate


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insights from the TrendGallery. But, whether you’re a


newbie or know Nuremberg like the back of your hand, Kick believes the show remains a must- attend event on the busy toy calendar.


Kick concludes:


“Nowhere else in the world will UK toy experts find such an exhaustive selection of toys and toy know-how as in Nuremberg. “Toy retailers aiming


today to foster customer loyalty through a select range of toys and expertise will find an ample supply of both at Nuremberg.”


January/February 119


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