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SHOW GUIDE


Simba Smoby Toys


THE FIRM will be launching the brand new Matt Hatter Chroniclesrange and fresh Steffi Love campaign at Olympia this month. Simba Smoby believes that Matt Hatter Chroniclesis set to be one of the biggest boys brands in 2014, following strong global success of the TV show. The company will be launching a range that includes action figures, role play, R/C, vehicles, collectables, play-sets and die- cast. These will be available from July 2014. Meanwhile, Steffi Love has been an evergreen success in the UK for over 25 years thanks to a mix of quality product, excellent value for the consumer and outstanding


margin for the retailer. This year, Simba Smoby will be adding an unparalleled original marketing campaign to support the brand. “On TV, online, at live events


and even in the music charts – Steffi will be everywhere, whilst still giving retailers a chance to build margin in a traditionally low margin category,” says Alex Kovacevic, marketing and licensing manager at Simba Smoby Toys. 01274 765030


Gen42 Games


GEN42 Games has added another expansion to its Hive range. This now makes three expansions available for the game, with The Mosquito and The Ladybug already on sale. The new expansion is an


arthropod, The Pillbug, and adds a whole new level to the game. It is available for all three versions – Hive, Hive Carbon and Hive Pocket. The company has been a


regular exhibitor at Nuremberg for the last nine years, but 2014 will mark its first time on the showfloor at Toy Fair at Olympia. “We have seen a steady


growth in table-top gaming internationally and are now seeing this growth spreading into the UK,” says the company’s John Yianni.


“The table-top gaming community is growing, with dedicated fairs catering to thousands of


people, gaming cafés opening around the country and with larger retailers, such as Waterstones, recognising the trend and catering to it, the UK is set for a table-top gaming revival.”


01707 655045


www.toynews-online.biz


January/February 215


STAND NUMBER: E140


STAND NUMBER: GALLERY 425


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