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SHOW GUIDE MY TOY FAIR


MARK HUNT, Brand Manager, Character Options


How many Toy Fairs have you been to? Scarily this will be my sixth Toy Fair.


Favourite part of Toy Fair? The end … only kidding, the set-up is manic but the buzz on the first day makes it all worthwhile.


Early night or drinks? Drinks.


Hangover tip? An energising smoothie from the juice stand and a greasy bacon butty.


Best place to take clients? You have the whole of London at your disposal, but you still end up at the Hand & Flower.


Character Options


WITH A VAST selection of brand new and established properties for girls, boys and pre- schoolers, Character Options will be arriving at Toy Fair with a healthy portfolio. Minecraftlaunched late in 2013 and, continuing to feed the demand for products from fans, the new spring 2014 wave will see series two of the Overworld collection launch. This includes three-inch action figures, plush and paper craft, plus a new themed series which is top secret. For Doctor Who fans,


Character’s Toy Fair display will include a new collection of Doctor Who Electronic Screwdrivers and Regenerated 12th Doctor action figures, which will be released in February. The ongoing development of the series eight line of 3.75-inch action figures – including iconic characters and monsters – will also be unveiled, albeit with some top secret extras based on the new TV episodes.


166 January/February


Looking to shake up the construction micro figures market will be the Character Building Micro figures in Display Brix portfolio. Already available in the SportsStars series, the whole Character Building portfolio – including Doctor Who, Scooby-Dooand in-house developed ranges of Monsters vs Zombies Moonlight Valley Mall – is to receive the Display Brix treatment. The result will be wall-like displays of children’s micro figure


collections. The big news in pre-school is


that Weebles are back, with the first Character lines featuring Peppa Pig, her brother George and her friends. The launch range includes Peppa Pig Weebles characters, a train, a car and a Weebles Playhouse that features a twirly slide that is reached via a wind up


staircase, plus a swing and roundabout. The Ben & Holly’s Little Kingdompre-school range will also be showcased, with figure assortments, feature plush, scaled play items and novelty products. Moving on, and Character’s


ChillFactor chapter will continue, with 2014 being the year of even further ChillFactor concepts. The launch of the Colour Blast range and the ChillFactor Ice Cream Maker in January will be followed by a range of new items for the second


half of the year, all


of which will be shown for the first time at Toy Fair. In creative play, there will be


Cra-z-art Shimmer and Sparkle, the umbrella brand which includes the Cra-Z-Loom Jewellery Maker. This loops and weaves multi coloured rubber bands together to make funky


bracelets, rings, necklaces, belts, chains and more. New launches include the Designer Nail and Body Art Studio and Twist ‘n’ Wear Fashion Maker. The launch of The Zelfs last


year exceeded expectations and, with a full year of launches ahead, Toy Fair will be the place to see the Spring Masquerade series, while Zelicious themed Zelfs have also just been announced. The sweet series will have new designs and pastel colour ways, and come housed in scented theme packs with accessories to match the fruity characters. New play- sets will also be included in the collection for 2014, such as the Zelicious Sweetree House. Finally, Teksta will be joined


by a menagerie of friends this year, some of which will be seen for the first time at Olympia. Teksta Kitty, for example, will launch in July, but this is just the start of the Teksta story. Visit the stand to find out more. 0161 633 9800


www.toynews-online.biz


STAND NUMBER: E119


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