SHOW GUIDE John Adams
John Adams is aiming to kick off the year in style at Olympia, showcasing new introductions in its games category, as well as welcoming new licensed characters into its craft portfolio. There will also be an unveiling of a (currently under wraps) new craft range. Leading the way for the
Rubik’s brand in the spring is Rubik’s Void. Featuring a cool new style and a hole in the middle, the product adds another dimension to the traditional puzzle.
Joining the kids’ action
games category is Pig Out – where being a greedy pig wins – while in Word Game, players must name it, press it and pass it in order to win. The fast and furious Split Second also joins the family games collection. All will be supported by integrated TV and digital advertising campaigns. In addition, crowd sourced
trivia game Linkee joins the firm’s portfolio. Complete with refreshed packaging and new
Meccano
The mechanical star of James May’s newest Toy Stories – The Motorcycle DiariesChristmas TV special will take centre stage on the Meccano/Spin Master stand. Demonstrating the genuine
versatility of the timeless toy brand, May’s 15,000-part Meccano motorbike is joined by a number of new additions to the Evolution range, as well as to the Multimodels and Turbo ranges.
The sixth and seventh models in the Evolution line arrive in spring/summer. Evolution Chopper Motorbike and Evolution Mini Loader continue to build on the brand’s collection of everyday vehicles. The Chopper kit’s 250+ components include orange and silver parts that give it a real Californian cool finish. The kit builds into two models (one at a time) and is suitable for children aged eight and up (£24.99). Meanwhile, the Mini Loader is a 160+ part model of the building site 4x4 workhorse (£17.99).
www.toynews-online.biz Available for autumn/winter,
are the Evolution Excavator and Evolution Forest Engine. The Excavator set (£55.99) includes over 480 parts and once built, the model can be taken apart and rebuilt into a second design. Meanwhile, the Forest Engine (£59.99) includes over 550 parts with a rotating cabin and grabber arm. Alongside the Evolution
range, spring/summer will see two additions to the classic Multimodels line.
Multimodels 3 Model Set (£12.99) is aimed at entry-level modellers and enthusiasts alike. Three different models can be built including a plane, helicopter or go-kart using the 130+ parts. Meanwhile, the Multimodels 10 Model Set Dump Truck (£19.99) includes 250+ parts. A further three Multimodels
kits will be released in autumn/winter – Multimodels 12 Model Set (£22.99), 15 Model Set – Formula One (£24.99) and 20 Model Set – Off-road Vehicle (£29.99).
January/February 187
Wrapping up Meccano’s new 2014 models is the Turbo RC Rally Car (£69.99). Start under the hood and watch as a personalised off-road racer takes shape using the set’s 380+ parts. The set builds into two separate models and is suitable for ages eight and up. 01869 324956
questions, the new set also includes some special celebrity cards written by some well-known names. Moving into crafts, and John
Adams is adding to its portfolio with two new licences for 2014. The popular Tatty Teddy and My Blue Nose Friends offering will include Sparkly Jewellery, Felt Keyrings and a character version of the Make a Bear kit. Disney’s Doc McStuffinswill join the Fuzzy Felt collection,
with a set that comes with 100 printed pieces and an ideas leaflet. The lines will join the existing
portfolio including Disney Princess and Minnie Mouse, which also have new offerings Minnie Mosaics, Minnie Jelly Stickers and Disney Princess Glitter Mosaics. An extensive new range of
craft products will also be unveiled for the first time, aimed at girls aged seven and up and will be a mix of
traditional favourites and contemporary themes. Well-known for its Gross Science collection, John Adams will be adding to its fun science range with Silly Science for Pranksters in May. Designed to teach kids important facts about science while laughing out loud, the set includes ten scientific pranks to play on friends and family.
01480 414361
STAND NUMBER: E131
STAND NUMBER: G100
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