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APPOINTMENTS Industry moves


This month, Egmont re-organises its management, Moose Toys bolsters it US division and an industry veteran steps down from LEGO UK after 30 years in the business


EGMONT  Bringing together its international children’s publishing activities under a new management structure, former SVP Egmont English Language and Western Europe, R


ROB


MCMENEMY (pictured, top left)has been named CEO International. Meanwhile, the firm is bringing together its


POSH PAWS  The Essex-based toy specialist is aiming for a


‘successful 2014’


with the appointment of a new brand manager. LAUREN HAYWARD has joined the team with ten years experience in both in- house and agency marketing and PR roles. Hayward joins as Posh Paws prepares to explore new licensing opportunities in the New Year. BARRY GROVES of Posh Paws, said: “We are excited to welcome Lauren to the Posh Paws team. She brings a breadth of marketing skills and experience that I am sure will be invaluable to the company. Lauren will offer a new perspective for us.”


GREEN BOARD GAMES  The firm has bolstered its UK sales team with a


new sales executive in preparation for a busy 2014. Arriving with a gift


fiction and licensed character book business to form Egmont Books, led by CALLY POPLAK (second from left)current MD of Egmont Press. Further moves see GILLIAN LASKIER (top centre)become MD of Egmont Magazines as DAVID RILEY (second from right), MD of Egmont UK’s licensed character


marketing background, STEPH WALLACE boasts both insight and experience to enable greater reach for Green Board Games’ product range. Wallace said: “I am impressed by the company and the products are simply brilliant. This is a great opportunity to be part of a well-established brand which has big plans.” The firm’s CEO, KEITH GRAFHAM, added: “We are yet to reach the full potential of these products. Steph will be a great asset in helping us to do this and will open new doors to us.”


ASOBI  The founding partner of Trends UK, DAVID BOTTOMLEY has


joined Asobi as its new commercial manager. The move comes as the firm continues its plans for growth in the New Year. Bottomley brings with him a wealth of knowledge in the toy industry having


business steps down but will return in a consultancy role this year. Finally, ALISON DAVID (top right), consumer insight director, will be joining the UK management team. McMenemy said: “This


reorganisation of the UK business comes as part of our commitment to keep the business strong.”


held the role of UK sales director at Hasbro. Bottomley will report to Asobi’s founder, THIERRY BOURRET. He said: “I am thrilled to have joined the team. I truly admire Thierry’s passion and commitment to toys that inspire and with my knowledge and love of the industry, we will make a great team. 2014 is looking to be a busy year for us.”


M4E  The brand management and media company has welcomed JO DARIS to its team.


Daris will be responsible for strategic and business development as the firm expands its activities internationally. He started his career in marketing, working for major FMCG companies before moving into the children’s area, working with properties such as Pokémon, Yu-Gi- Oh, Avatarand Totally Spies. In 2006 Daris moved to the family


entertainment sector,


MOOSE TOYS  The firm has welcomed two new employees to its US division. LARRY FALCON has been appointed as the new head of sales, while DARREN GAFFNEY will focus on the company’s Walmart account as national account manager. Falcon boasts an


joining forces with Studio 100 and was instrumental in the acquisition of E.M. Entertainment in Germany. He joins m4e after a 14 month break from the entertainment industry.


ELECTROLUX GROUP  Former president of Europe and Asia Pacific at Beanstalk, CIARÁN COYLE has taken the new role of VP and head of global brand licensing at Electrolux Group.


DHX MEDIA  The media firm has bolstered its UK team with the appointment of


VICTORIA BUSHELL as brand director. She will be responsible for global brand management of the newly acquired properties In The Night Garden, Teletubbies, Abney and Tealand Dipdap. She will be working with commercial director STEPHEN GOULD. Bushell has a raft of experience in the pre- school market having started her career as marketing manager at VTech UK, before joining Hit Entertainment where she


extensive background in sales administration, merchandising, forecasting and supply chain management. He most recently served as senior vice president of sales and marketing at Bandai. Meanwhile, Gaffney has a strong background in sales with over 18 years of experience in managing national accounts. He previously worked as the director of national accounts with VTech Electronics.


was responsible for Thomas and Friends.


LEGO UK  One of the firm’s longest serving employees is stepping down


after a 31 year career with the construction toy company. Senior national account manager, DARRELL SHOOB joined the company in 1983, beginning his career as area sales representative. Shoob has seen the firm become the world’s second biggest toy maker, witnessing the launch of lines such as the Technic brand and Space Minifigures. “I have had an amazing 31 years with LEGO,” said Shoob. “I have enjoyed seeing the partnerships with movie licenses as this moved LEGO onto a new level for the business and consumers. I am looking forward to working to my own agenda and pursuing new interests.” LEGO UK, general


manager, FIONA WRIGHT added: “Darrell has been instrumental in developing the relationships with some of our key accounts.”


22 January/February


www.toynews-online.biz


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