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SHOW GUIDE MY TOY FAIR


ROGER MARTIN, MD, Coiledspring Games


How many Toy


Fairs have you been to? 11


Favourite part? The meeting and greeting.


Worst part? Trying to remember people’s names when you know you know them, but can't recall their name in context.


Where's the best place to take clients? Kanna Thai restaurant.


What’s your best Toy Fair memory? The first day last year when we set up our stand having gone from shell scheme to space only.


Coiledspring Games


FOLLOWING 2013’s successful trade and retailer marketing campaign, Toy Fair will see the consumer launch of the Sorgenfresser Worry Eaters. Coiledspring Games is investing in a campaign which will include TV, cinema and radio advertising, alongside strong social media activity. Interested retailers can find out more about the plans by visiting stand B160. The super soft Worry Eaters are the number one selling licensed plush in Germany and have successfully launched in France, Spain and the Netherlands. New characters for 2014 – Flint,


Frula, Betti and Bill – will be joined by a range of plush keyrings and further new characters launching later in the year. New games from Schmidt Spiele include Larry (a bluffing game), Skull King, a bidding and strategy game, and Big Deal. Strategy game fans should check out Rondo – a new board game from Reiner Knizia.


Also on show will be the first


release of new jigsaw puzzles for 2014. Releasing new puzzles twice a year, Schmidt helps retailers to keep their jigsaw offerings fresh and current by responding to what customers are asking for. ThinkFun is following up the success of Zingo Bingo with two additions to the Zingo range – Zingo Tell the Time and Zingo Word Builder. Roll & Play – one of 2013’s outstanding performers and a multi award winner – is joined by Move and Groove, another gentle structured game for toddlers. Finally, Last Letter is the classic game with ThinkFun’s own creative twist. Coiledspring Games will also


be introducing the Purple Cow range of pocket money games in a tin. The collection includes jigsaws in a tin, fun science experiments and travel games. Prices start at £4.50. 020 3301 1160


Come visit us at: Toy Fair—Stand B50 GrowingGreatBrands Spring Fair—Hall 3—Stand Q04


www.toynews-online.biz


January/February 197


STAND NUMBER: B160


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