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IN ASSOCIATION WITH


INDEPENDENT SURVEY


Father and son team Tim and Michael Hawkins have run www.toyshopuk.co.uk for over five years, growing the directory into the ultimate resource for consumers to find the toys they need. It has over 10,000 consumer visitors each day. Suppliers and retailers can increase the number of visitors to their website via Toy Shop UK’s packages, many of which are free.


WITH 3D PRINTING BECOMING MORE AND MORE AFFORDABLE, HOW DO YOU SEE THIS IN RELATION TO YOUR BUSINESS?


5% - IT’S A THREAT 38% - IT’S COMPLEMENTARY 38% - I DON’T KNOW ENOUGH ABOUT IT 19% - IT’S A PASSING FAD


is still room for traditional toys and modern technology.”


Michael Taylor Excitim, Market Drayton “I’m starting to think 3D printing could offer lots of benefits in the sector where I operate - special needs. For instance, the ability to customise product characteristics such as colour, size, shape, etc and then produce them in small numbers for individual users. Comparing the


established economics of mass production


www.toynews-online.biz


techniques with an embryonic 3D process will never look good.


Assuming 3D technology


will continue to develop, product performance increases and costs reduced, I could envisage 3D becoming a preferred technology for bespoke production runs.”


Nicholas Vaughan Junior Farmer, Hereford “It will only be useful to hobbyists who are interested in creating plastic bits and pieces. For serious toy producers, they still need the vast knowledge on the subject,


expertise and funding to create all the components and functioning parts to create toys with real value.”


Maxine Harvey My Doll Best Friend, London


“It’s amazing and sure to catch on - parents and children will be able to design and print plastic accessories for their dolls from home. Making your own doll hair, accessories and jewellery is a fun new way to play with dolls.”


Duncan Conner Bus Stop Toy Shop, Largs “It's well worth watching.


If prices drop to a level


where 3D printers are commonplace in bedrooms, there's the high risk of the counterfeiting of, for example, war gaming miniatures.”


Vicky Brown Just Williams Toys, London “They may be able to create items that look like the real toys, but they won’t have the same properties - touch and feel qualities of the item. A certain age group won’t have the patience to wait for the items to be printed. You can’t beat the experience of going to a toy shop.”


January/February 29





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