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SHOW GUIDE SPRING FAIR 2014 BigJigs


2014 sees the launch of the new BigJigs Rail packaging, designed to provide an engaging store presence. Key features include modular box sizes and multiple selling faces to aid effective merchandising for retailers. The range of BigJigs Rail rolling stock has been re-designed to allow a 360 degree view in a clear PET clam shell. The toy manufacturer has also devised new merchandising units including a two foot and a four foot wooden display unit. The rebrand also welcomes a variety of rail based characters including Station Master Sam found on the packaging and will be used in marketing initiatives. Spring Fair will see BigJigs showcase a number of new products such as additions to BigJigs Rail, BigJigs baby, Cooking & Roleplay and Puzzle ranges. The City Train Set and Table has been added to the firm’s collection of railway tables, featuring a city scene with high rise buildings, a heli-pad , bridges and unique metro style train. BigJigs has also added the Rocket Train Set, based upon Stephenson’s Rocket. Meanwhile, having seen success with the pink Rail lines, the firm is adding several accessories within the range with the likes of a decorative tunnel, bridge, double engine shed and expansion pack. Eight decorative 48 piece puzzles will be joining the portfolio each incorporating a fairy


or fantasy theme such as Ballet school, Enchanted Fairies, Picnic in the Park and Once Upon a time, while the remaining four follow the locomotive theme with the mallard, Rocket, flying Scotsman and the Duchess of Hamilton. The Cooking and Roleplay range is being bolstered with a new shopping trolley, a set of


scales and a newly designed shop till, complete with money, credit cards and scanner. Finally, the BigJigs baby products have seen a make-over, each receiving a re-design to fit with the modular packaging and marketing campaign. 01303 250 400


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Jumbo Games Ravensburger


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Ravensburger will be unveiling over 100 new products and has added nine new properties to its licensed portfolio: The Hungry Caterpillar, The Gruffalo, Woolly and Tig, In the Night Garden, Disney’s Henry Hugglemonster, The Ultimate Spider-Man, The Amazing Spider-Man 2, The Muppets 2and Planes: Fire and Rescue. The firm has also got new introductions to classic brands such as Octonauts, Thomas and Friends, Bob the Builder, Dora the Explorer, Minnie and Mickey Mouse, Cars, Princess, Doc McStuffins, Finding Nemo, Frozenand Sofia the First. With sales growing 25 per cent throughout 2013 and over 40 new titles launched for spring/summer the firm says it is ‘upbeat’ about its adult puzzle range too, with formats ranging from 500 pieces to 32,000 pieces. Meanwhile, the firm’s sales of 3D puzzles has increased by 33 per cent


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over the previous year, with new additions including the Taj Mahal and lighthouse, plus the One Direction puzzle ball driving the range into 2014. Also new to 2014, the firm is showcasing licensed games based on The Gruffaloand The Hungry Caterpillar, alongside classic games such as Labyrinth. Finally the puzzle firm is launching new craft concepts Mosaic and So Styly, while Prehistoric Expedition joins its popular Science X range. 01869 363800


www.toynews-online.biz


Jumbo Games is heading to Spring Fair to unveil a host of new launches for its adult puzzle and children’s licensed ranges. Leading the way, the Wasgij brand is extending its range


across the Mystery, Destiny and Original collections. Wasgij Mystery is the ‘what happens next?’ puzzle concept and Wasgij Mystery 10’s theme this time round is Spring Cleaning. Meanwhile, Wasgij Destiny 14 focuses on the change of fashion over time and Wasgij Original 21 tackles football fever ahead of the World Cup. In addition, the Wasgij Junior 1 puzzle is set to launch in June this year, and this product has been designed to engage with younger puzzlers. The heritage range of adult puzzles from Falcon De Luxe


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will see the introduction of two new photographic scenes, Polpero Harbour and Hatfield House as well as a brand new licence for 2014, the Forever Friends puzzles featuring a free gift card for puzzlers and fans. Finally, two new licences for Jumbo Games in the children’s sector are Q Pootle 5and Strange Hill High. The new puzzles will launch in the spring while new titles from existing licences, Sofia the First, Henry Hugglemonsterand Something Special and the new Minnie Mouse Hide and seek game and EVA foam mat complete the line-up this year. 01707 289 289


January/February 107


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