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SHOW GUIDE Zeon


ZEON has revealed the launch of a new range of timepieces and gifts based on Adventure Timefrom Turner.


The quirky cartoon – which is aimed at seven to 11 year olds – has been picked up by students and young adults, achieving cult status in a very short space of time. The firm’s range of watches, clocks, cookie jars, mugs, timepieces and gift sets will bring Jake and Finn to life in a way that will delight all fans. Also making its debut in London are Disney’s Marvel


Tobar


TOBAR will be kicking off 2014 with appearances at three trade shows – London Toy Fair, Nuremberg and Spring Fair. The firm believes that these


first few trade fairs are the perfect opportunity for retailers to get hands on with its products, and decide which lines would suit their target markets best. The team at Tobar has handpicked the lines with variety in mind to help customers find the perfect product selection. There will be over 100 lines


on show and it will be one of Tobar’s strongest launches to date. Products will include the Smiler and Sally Space Hoppers, variations of the much-loved retro Space Hopper, which will be ready in time for the summer period.


LeapFrog


LEAPFROG will be kicking off the New Year with the next generation of the number one children’s tablet, LeapPad2 Custom Edition. Now customisable in over 100 different ways, the Custom Edition comes with ten interchangeable sticker skins, both pre-designed and colour your own, as well as matching digital wallpapers. Aimed at three to nine year olds, it comes complete with a built-in front and back camera


218 January/February


and video recorder, plus 4GB memory – enough to store 20,000 pictures. The firm’s library of educator-approved content will also be extended with a host of brand new games, apps and videos. LeapReader will grow with new licensed properties for its range of books and audio books including Doc McStuffinsand a new Disney Pixar title. Plush learning toy, Read With Me Scout, will also be


championed at the show. The interactive reading companion for two to five year olds was LeapFrog’s biggest learning toy launch to date. There will also be six brand


new learning toy product launches in 2014 which introduce exciting ways to play with new and existing LeapFrog characters, while exploring new play patterns and offering educational entertainment. 01895 202840


www.toynews-online.biz


Visitors will also have the chance to preview the Haynes Thunderbird 2and Techno Trousersconstruction books which give children an opportunity to build iconic vehicles from classic shows. It will also have new versions of the Robo Fish: the Tropical Robo Fish and LED Robo Fish. Maisto and Bburago will be


providing new lines such as the Bentley to show off, while visitors should also look out the new Syma remote control helicopter range. Tobar is aiming to launch a


brand new B2B website in the first quarter of 2014. This will provide an improved user- friendly interface for online customers in the UK, France and around the world. 0844 573 4591


characters. The product line-up will consist of ceramic mugs, including a 3D and 2D-relief designs, ceramic cookie jars, teapots, coasters, salt and pepper shakers and money boxes, stress relief moulded heads, tin lunch boxes, novelty pens, iPhone cases, gift sets and clocks. A full range of children’s and adult watches will complete the range. One of Zeon’s biggest licensing successes in 2013 was with One Direction. To complement the existing line of timepieces for the boy band,


Zeon has inked a deal with Syco for watches and clocks based on fellow X Factor finalists, Union J. The other key new licence


for Zeon in 2014 is Strange Hill High, an irreverent take on Grange Hillusing a Japanese puppet animation technique. Series one launched on CBBC in spring 2013, topping the ratings, with series two arriving in May 2014. The firm will also have a line


of Where’s Wally?timepieces and ceramic gifts on display. 020 8208 1833


STAND NUMBER: B40


STAND NUMBER: GALLERY 305


STAND NUMBER: B75


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