This page contains a Flash digital edition of a book.
TOYS IN HOLLYWOOD


2014 AND BEYOND


Hollywood’s love affair with the toy industry shows no signs of slowing down. On the way in the next few years are:


OUIJI This thriller, from Universal Pictures, will follow a group of teens who attempt to make contact with a recently deceased classmate.


G.I. JOE 3 The first film made $302m worldwide, the sequel made $371m worldwide, and a third instalment in Paramount’s series based on Hasbro’s action figure line is on the way.


“It has been developed


as a family movie to appeal to the kids that love LEGO and the parents that have the nostalgia for the brand. Children and adults are huge fans of LEGO and will definitely want to see the movie.”


ROBOTS IN DISGUISE 2014 will also welcome Transformers: Age of Extinctionand Hasbro believes the toy industry should be excited. Jay Duke, VP gloval


Transformers brand marketing, Hasbro tells ToyNews: “The Transformers brand brings all new ways to be entertained and engage with the brand. “Transformers: Age of Extinctionwill do this, as Michael Bay outlines with an all new storyline. “The Transformers


brand from Hasbro is an icon of the toy industry and it is always exciting to celebrate the franchise with a new blockbuster. “With a new movie, kids


and fans can anticipate an innovative new product line and a variety of entertainment experiences.”


www.toynews-online.biz


HOLLYWOOD ENDING With Hollywood turning to the toy industry for blockbuster ideas, how do the toy firms actually feel about it. Flattered? Excited? Or


wary of the potential for a big screen turkey to soil the reputation of an otherwise successful brand? Duke is hopeful, believing


Hollywood and Transformers to be a match made in heaven. Duke says: “What makes


Transformers a great fit for the big screen is bringing together everything a boy could want with the ultimate robots and the coolest cars. “Hollywood loves the


Transformers brand because Transformers has great story, compelling characters and exciting products.” LEGO’s Snell adds: “The


joy of a toy brand becoming


a movie property is that the potential movie audience is already really familiar with the concept of the story already, therefore, they are sure to be intrigued to see the movie version. “There are key calendar


dates for family movies: half terms, summer holidays, Easter holidays and Christmas. The movie industry is constantly being challenged to come up with new movies to fill these spaces. Developing movies that are aligned with global toy brands means that there is a ready-made audience. “Bringing it to the big


screen brings the brands to life. A lot of toy brands are about role-play and what you’re able to do in a movie is really bring that to life for your fans.”


TROLLS


The iconic dolls with colourful hair will be making their cinema debut thanks to DreamWorks. The animated musical comedy will be directed by Shrek Forever After’s Mike Mitchell.


HUNGRY HUNGRY HIPPOS It’s in the early stages at the moment, but a movie (presumably animation and not some B-Movie Piranha type horror) based on Hasbro’s board game is genuinely on the way.


MONOPOLY Yes, a big screen film based on the iconic board game is coming, with none other than Alienand Gladiator director Ridley Scott on board. It’s going to be a comedy based on ‘the idea of greed’.


STRETCH ARMSTRONG With a production history as troubled as World War Z, who knows if this movie will ever make it to screens. Back in 2011, Twilight’s Taylor Lautner was attached to star before Universal dropped the project. Relativity Media then picked it up with plans for a darker take on Stretch, before abandoning it in October 2013.


January/February 83


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214  |  Page 215  |  Page 216  |  Page 217  |  Page 218  |  Page 219  |  Page 220  |  Page 221  |  Page 222  |  Page 223  |  Page 224  |  Page 225  |  Page 226  |  Page 227  |  Page 228  |  Page 229  |  Page 230  |  Page 231  |  Page 232  |  Page 233  |  Page 234