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SHOW GUIDE


KidKraft


LIVING up to the slogan of ‘Live, Learn, Play’, KidKraft has a reputation for creating innovative, high- quality children’s products. The firm says it is a true trendsetter in the wooden role-play category, growing more popular each and every year. Building on the KidKraft


brand’s success in 2013, consumers will see several new products on the market for 2014. KidKraft is introducing new play kitchens, an expanded line of dollhouses, plus new offerings in doll


accessories and furniture. New this year is


KidKraft’s Island Kitchen, which is gender-neutral and will feature two sides of play, making it versatile enough for families with multiple children. A number of lifelike details and interactive features are built in to the product, something parents are sure to love. The firm is also anticipating another colourful addition to KidKraft’s kitchen line – The Grocery Stand – with an abundance of usable storage space. Set to be a key


attraction to the KidKraft stand will be a collection of themed toddler beds in


172 January/February


the New Year, adding a touch of fantasy from KidKraft’s toy line to its children’s furniture line. New for 2014 are the Airplane Toddler Bed, the Princess Castle Toddler Bed and the Medieval Toddler Bed. The company is


confident that the Airplane Toddler Bed will be a best seller, with its moving propeller, fun biplane design and functional storage compartment. Each of the beds is designed to fit most crib mattresses and is engineered to be low enough to allow easy access for children. For girls, look for new editions in KidKraft’s line of sturdy doll furniture accessories for 45cm dolls. The company’s new Lil’ Darling Doll Cradle, High Chair and Stroller are now a part of its popular Lil' Doll collection. The Lil’ Darling collection will offer a pink and white colour combination with durable gingham fabric. The cradle has a smooth gliding rocker that young girls are sure to love. Moving into creative


play, two new dollhouses – the Felicity Dollhouse and the Country Road


Cottage – are also on the way. The deluxe Felicity dollhouse will


accommodate 30cm fashion dolls and includes nine pieces of furniture, two balconies and detailed, colourful artwork. The Country Road Cottage is a beautiful small dollhouse design with an open feel. Features include three levels of play, two moulded staircases and 16 pieces of detailed furniture. It accommodates 10cm mini dolls. Meanwhile, the


KidKraft’s new Deluxe Workbench comes with its own lifelike play tools. The handy workbench will provide hours of fantasy play with a real wooden bolts, a hammer, a wrench and a screwdriver. The Deluxe Workbench will have a total of 30 accessories pieces – enough to keep any young handyman busy.


Two plastic storage bins


are also included, making it easy to tidy up after a long day of playing. Arts and crafts will be


more exciting with the addition of KidKraft’s Art Table with Stools. The wooden table comes with two stools and a storage net that fits in the centre. The table also functions as a usable chalkboard, which is always a big hit with young kids. Finally, bolstering


KidKraft’s baby range in 2014 is the new Deluxe Activity Cube. It is designed to help young boys and girls work on shape recognition, colour recognition and eye-hand coordination, all while having fun. Made of wood, the


Deluxe Activity Cube features an abacus for counting, fun functional gears and a bead maze. The top is removable, revealing usable storage space for tidying up. +31 (0)20 305 8633


www.toynews-online.biz


STAND NUMBER: E79


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