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STAND NUMBER: GALLERY 190


SHOW GUIDE


The firm has extended its partnership with Marvel for licences including The Amazing Spider-man 2


D’Arpeje


2013 WAS a busy year for D’arpeje within the licensing arena. New heroes and characters entered the arts and craft and outdoor ranges, with a number of new innovative products launching. The firm has extended its collaboration with Marvel. The Amazing Spider-man 2entered the outdoor collection, with toys aimed at boys and girls aged three and upwards. Meanwhile, Iron Man, Hulk, Thor and Captain America ranges have also been developed and are being launched throughout Europe to tie in with movie and TV series roll outs.


D’arpeje has also been


working hard on the development of a range aimed at children aged two: the Little Tikes collection.


The firm’s partnership with Hasbro has also been extended. D’arpeje launched Furby scooters in the summer, while a Furby sleeping bag (in blue and pink) has been developed using the Furby soft plush material. New colours are being rolled out in 2014. Mr Potato Head has also


entered the D’arpeje collection, with products available for children aged from two. A beach bucket has been designed, complete with four


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accessories, which mean children can assemble and dismantle the character as they wish. The firm also has a ride-on with klaxon and handset, so that children can customise their ride-ons. Finally, after having


developed a wide arts and crafts Play-Doh line for children aged from two years, D’arpeje has extended its collection to products suitable for three year olds. A number of creative sets have been designed, including coloured pencils, finetips markers, jumbo markers, twistable erasable wax crayons and twistable oil pastels. D’arpeje’s partnership with The Walt Disney Company has also been extended to include new properties with a Disney Heroes line launching. Numerous arts and crafts products have been designed featuring Doc McStuffins, Jake and the Never Land Pirates, Sofia the First, Mickey Mouse Club House and Minnie Bow-tique. Creative and learning sets, plus first easels and activity desks will form part of the range. Disney Planes, Carsand Princess will also continue to be a key part of D’arpeje’s line-up. info@darpeje.com


January/February 167


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