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NEWS


5 SECOND FACTS A round up of the latest big numbers, stats and tidbits from the toy business £312


65 Average amount spent on


toys by parents per year per child aged 0-11 in Britain (source: NPD)


Number of stores John Lewis plans to have operational by 2023


Over £560,000 Value of second hand toys


donated to Barnardo’s in the Argos Toy Exchange scheme last year


Follow us on @toynewsonline


500,000


Number of LEGO pieces used to create the full scale working LEGO car


1954


The year of the first British Toy and Hobby Fair, held in Brighton


Emily Stothers and the seized counterfeits


Creative Models launches new toys and crafts division


By Robert Hutchins


CREATIVE MODELS is expanding with a new toys and crafts division. Called Puzzles and Play,


it will launch at this year’s Spring Fair with new puzzles, pre-school items, board games, and Swedish arts and crafts products.


3,000 counterfeit toys seized in Australia


Meanwhile, in the UK, H. Grossman takes action against counterfeit Rainbow Looms


By Robert Hutchins


AUSTRALIAN TOY manufacturer and distributor, Funtastic seized and destroyed more than 3,000 fake toys prior to Christmas last year. Pillow Pets, DreamLites and Slushy Magic knock- offs were found being sold in pop-up kiosks belonging to one Melbourne company last November. For Funtastic’s legal counsel, Emily Stothers, the seizure represents a tremendous win. “Counterfeit products can be dangerous in many ways, bypassing the regulations that ensure toys are safe,” she said. “Our commitment is to our customers, ensuring they get the quality they expect when purchasing what appears to be one of our brands.”


The infringing company


has now been stopped from selling the fakes.


10 January/February


Downton Abbey game can be year-round seller By Billy Langsworthy


Funtastic has prevented the sale of 2,034 fake Pillow Pets, 276 DreamLites and 174 Slushy Magic in Australia. Meanwhile, H. Grossman has joined with Amazon


Our team will be working hard to remove all fakes


from the market. Martin Grossman, H Grossman


and eBay to try to eradicate counterfeit Rainbow Loom sales.


Using legitimate product


pictures, counterfeiters dupe online shoppers to buy ‘poor quality fakes’. Following a tip-off from ToyNews, MD, Martin Grossman is working closely with the Trading Standards Office and a team posing as consumers to flush out the fakes. Grossman said: “Thanks


to ToyNewsfor pointing out this link, our team will be working hard to remove fakes from the marketplace. It is, of course, a measure of the popularity of the product that so many fakes have appeared so quickly.” H Grossman: 0141 613 2525


DESTINATION BOARD Games believes its new Downton Abbeyproduct can sell year-round, even when the show is off air. The game, which sees players move around the Abbey completing tasks and collecting bells, is the only one based on the hit TV show and the firm has high hopes for it at retail. “We got the contract quite late in 2013, so most of our Christmas business has been online, but we are confident to gain national retail listings in 2014,” MD Rachel Lowe told ToyNews.


“Following a period of consecutive growth of 30 per cent year on year, we are very excited to be launching the new division,” Stuart White of Creative Models told ToyNews. “It’s almost like starting from scratch, it’s very exciting.” Creative Models: 01354 760 022


“Most Downton fans have been watching the programme since series one, but the game is not specific to any particular series of the show. It is an affectionate take on the Downton Abbey life. “Whether Valentine’s or Mother’s Day, there is no need to wait, we


welcome your business.” Destination Board Games: 02392 704040


www.toynews-online.biz


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