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Issue: 147 January/February 2014


MEET THE TEAM


Samantha Loveday Editor


Samantha.Loveday@intentmedia.co.uk


Billy Langsworthy Deputy Editor Billy.Langsworthy@intentmedia.co.uk


Robert Hutchins Staff Writer Robert.Hutchins@intentmedia.co.uk


Jodie Holdway Sales Manager Jodie.Holdway@intentmedia.co.uk


Abigail Fanger Senior Production Manager Abigail.Fanger@intentmedia.co.uk


Lisa Carter Publisher Lisa.Carter@intentmedia.co.uk


Editorial: 01992 535646 Advertising: 01992 535647


www.toynews-online.biz


Pre-School (sponsored by VTech Baby) 85 News 86 A Parent Blogger’s View 88 Brand Focus: The Very Hungry Caterpillar


Retail 91 News 92 Counter Insurgent 94 Retail Advisory Board 97 Indie Profile: Automattic Toys & Comics 98 Recommended


To see what special features are in this issue, turn the page


Regulars 08 News 18 NPD Analysis 20 Campaign of the Month 20 Playtime 22 Industry Movers 24 Industry Opinion 26 Exclusive Dubit Research 28 Toy Shop UK 30 Good Toy Guide 230 Toy Talk 232 Jon Salisbury


Licensing.biz 71 News 75 The 2014 Hot List 80 Big Interview: Nickelodeon 82 Toys in Hollywood


WELCOME


Bridging the generation gap COMMENT


We always like to create ‘talking point pieces’ for our special trade show edition – a good magazine should create debate and get the industry talking, after all.


THIS SUMMER, I will have been working in trade journalism for 18 years – a pretty good spell, I think. But this pales in comparison to some of the industry figureheads who we have in this bumper issue. We always like to shake things up a little with the features in our special trade show edition – create ‘talking point pieces’ that both existing and new readers can enjoy. Our Toy Titans feature (p33-37) casts the spotlight on a number of influential bosses, many of whom boast well over 20 years of experience and, in some cases, three or four decades. In short, there isn’t anything these men and women don’t know about the toy business, and the achievements some of them have notched up makes inspiring reading. But it’s not all about how long


you’ve been in the industry ... with the turn of a page we flip the focus onto 30 of the toy industry’s bright new stars (p49-52) – the youngest of whom is just 20. Despite the gap in age and experience, there will undoubtedly be things each generation can learn from the other. Elsewhere in the issue we hope


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there’s something to suit everyone. We have exclusive interviews with Let Toys Be Toys (p39), VTech (p61), LeapFrog (p62), The Didicar Company (p69) and Nickelodeon (p80). We also present the results of our annual Retail Survey and take a look at what’s shaping up to be big news in licensing quarter by quarter. And, of course, the issue wouldn’t be complete without comprehensive guides to Toy Fair, Nuremberg and Spring Fair. So welcome 2014. I look forward to


catching up with you all at the shows. Samantha Loveday


ToyNews takes soundings from its Retail Advisory Board on toy industry issues. The current members are: RETAIL ADVISORY BOARD


Stuart Grant, The Entertainer


Fiona Murray-Young, Toys R Us


www.toynews-online.biz


Andrea Abbis, Argos


Brian Simpson, Toytown


Tom Folliot, Sainsbury’s


Marc Dean, Morrisons


Annalise Quest, Harrods


Steph Strike, Asda


Ian Edmunds, Toymaster


Ben Redhead, Firebox


Steven Bradley, Boots


Helen Gourley, Toy Hub


Miles Penhallow, Play-Room


January/February 05


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