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30 UNDER 30


Sponsored by:


NICOLA MELLOR, 23 Assistant Brand Manager, LITTLE TIKES


Over the last six months, Mellor has supported the launch of Little Tikes’ new UK website and CRM strategy. Day to day she is involved in the full mix and always adds a relevant and strategic input into the brands’ activities and new product plans. Her nomination said she embraces every project with a smile and her passion to drive the brand and her career forward is inspiring and she is one to watch.


ELEANOR TAYLOR, 28 National Account Manager, MATTEL


Taylor joined Mattel in March 2010 as national account executive, quickly being promoted to national account manager looking after Mothercare and ELC. She then moved onto the specialist channel, handling Toys R Us and Smyths, before taking on Argos in June 2013, looking after the infant and pre-school business. She works closely with the marketing team and other departments to achieve mutual goals for the business.


RAVI VIJH, 25 Account Manager, BASTION


Vijh has worked with the BTHA on the PR campaign for Toy Fair since 2010 and now leads the account, managing all media and exhibitor outreach and social media campaigns before, during and after the event. Last year, he was also key in winning the Dream Toys account for Bastion and, working with MD Dean Barrett, headed the PR team for the event, achieving more than 1,000 pieces of coverage reaching an audience in excess of 100 million.


MEGAN CADD, 26 Sales & Marketing Manager, DKL


Cadd joined DKL in 2010 from university as sales and marketing assistant, working across all the firm’s brands. She immediately made the role her own managing selected existing customers and bringing in new business. Now promoted to sales and marketing manager, Cadd is an integral part of the DKL team, managing large accounts and driving sales, as well as coming up with fresh ideas.


REBECCA CLARK, 26 Assistant Brand Manager, RE:CREATION


Clark is responsible for a brand portfolio consisting of six brands, both licensed and own- brand product – notably managing the largest volume brand at Re:creation. In 2014, she will be rolling out new engagement plans across several brands and managing new product launches. She took part in both the Three Peaks Challenge and Isle of Wight bike ride for the Toy Trust and is in training for the triathlon season.


LORNA HILL, 21 GOOD TOY GUIDE


Hill turned 21 back in December and since she started with the Good Toy Guide has proved herself to be capable, innovative, enthusiastic and ambitious. With a background in toy retail, she is the driving force behind the Retailer of the Month campaign. Following her involvement and effort with the Ideal Home Show last year, Hill will also be heading up consumer shows for GTG going forward. Her commitment to the Guide is a huge factor in its success.


www.toynews-online.biz


GEORGE POOLE, 26 Marketing & PR Coordinator, BIGJIGS


Poole started at Bigjigs 18 months ago, making a big impression in a short space of time. One of his first campaigns went viral, after he wrote to the Transport Secretary with a bid for Bigjigs Rail to run the West Coast mainline franchise. He also coordinated the Bigjigs Rail world record attempt in July and tendered a proposal for the firm to sponsor the London Underground. he also deals with PR and marketing in the US.


JAMES MANN, 27 SALES AGENT


Mann is currently a sales agent representing a number of companies including DKL, Bkids, Great Gizmos, Jumbo, LeapFrog, Winning Moves and Le Toy Van within the Midlands and East Anglia area. And he’s obviously doing quite a good job, too, as several of them


nominated him. He has been an agent for four and a half years, starting his career after completing a business studies degree at Nottingham Trent University.


AMY FIDDY, 29 Key Account Manager, SPRING FAIR


As the key account manager for the Children’s Gifts, Toys & Gadgets section of Spring Fair, Fiddy is responsible for selling the exhibition space, sponsorship and digital solutions to a mix of new, lapsed and existing clients. She joined i2i Events (formerly Emap) in June 2009, and has also spent time working in the Fashion Accessories and Greetings & Stationery areas of the fair. 2014 will see Fiddy look to grow international sales.


JOANNA BUTLER, 28 Marketing & Product Manager, UNDERGROUND TOYS


Butler joined Underground Toys two and a half years ago as assistant to the MD and licensing director. Following a promotion in December 2012, she now manages the company’s international marketing coverage for its complete portfolio. She directly impacts and generates sales with product offers to trade customers and the media, and has increased the firm’s presence with in-house marketing campaigns.


January/February 51


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