This page contains a Flash digital edition of a book.
NICKELODEON Puppy love


Nickelodeon had a pretty spectacular 2013 thanks to the return of Teenage Mutant Ninja Turtles, as well as the continued success of Spongebob Squarepants at retail. But new pre-school offering Paw Patrol is already causing quite the stir, and boosted by this new pooch property, 2014 is likely to be just as big. Samantha Loveday speaks to Marianne James, VP, consumer products UK & Ireland and European retail sales and marketing, to find out more


Firstly, can you update me on Nickelodeon's activity in the toy category over the past year? What were some of the key deals and lines? The launch of the Teenage Mutant Ninja Turtlestoy range in 2013 was Nickelodeon’s largest to date and it paid off. We have secured solid


results and performance across retail, manifesting in the Turtles achieving esteemed status in the NPD rankings. We worked closely with Flair as distributors of the Playmates master toy range, LEGO in the construction category and further toy product from Sambro, Rubies, Worlds


across global, pan- European and local deals.


Are there any new toy categories that you would like to move into? We always work proactively to enter categories that make sense for our brands that we don't currently play in.


A particular focus for SpongeBob Squarepants will be to expand and build on our outdoor toy line and Turtleswill layer on new innovative products to support master toy.


What are some of the main challenges that you've come up against in the toy sector in 2013? Contracting retail space


Retailers should keep an eye out for our next wave of Turtles product from Flair including a tight movie line. Marianne James, Nickelodeon


Apart, Ravensburger, Underground Toys and Tech 4 Kids. It was an important year


for SpongeBobas he continued to build, as we expanded our toy line and distribution at retail through Simba, IMC, HGL, LEGO, Posh Paws, Sambro and Fisher-Price.


How many licensees do you have now in the toy sector? 40 plus that have UK rights


80 January/February


with a more considered and reserved approach to list, with a focus on a much tighter pool of properties. In addition, deep


promotional mechanics still prevail - both when launching new properties and on existing.


Which Nickelodeon properties are you confident can make an impact on toy shelves in 2014? Can you talk us through some of the


products that retailers should keep an eye out for? Which licensee are they from and when will they be launching? Turtles, SpongeBob Squarepantsand the launch of Paw Patrolfrom July 2014. Retailers should keep an


eye out for our next wave of Turtlesproduct from Flair including a tight movie line – not only does it deliver on play value, but is visually striking.


Have you any new property launches planned for 2014 which could impact in the toy arena? For example, I'm hearing lots of good things about Paw Patrol. How will you look to capitalise on the strong word of mouth? Paw Patrol launches autumn/winter 2014 in partnership with Spin


Master. Initial feedback from retailer preview meetings has been excellent and the trade is excited ahead of the launch next year.


Will you attend Toy Fair? Why is the show so important for you? Yes, we attend all the main shows and provides us the opportunity to catch up with key partners, meet with potential new partners, keep an eye on the competition and look out for hot new trends and product.


What are your main aims for 2014?


2014 will be a big year for several Nickelodeon licences, with a Teenage Mutant Ninja Turtles line based on the movie on the way alongside the launch of Paw Patrol toys from Spin Master


Continue to maximise on the strength and excitement of our portfolio of brands including Turtlesand SpongeBob, bolster our position with Dora the Explorerand Bubble Guppiesand launch Paw Patrol.


www.toynews-online.biz


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214  |  Page 215  |  Page 216  |  Page 217  |  Page 218  |  Page 219  |  Page 220  |  Page 221  |  Page 222  |  Page 223  |  Page 224  |  Page 225  |  Page 226  |  Page 227  |  Page 228  |  Page 229  |  Page 230  |  Page 231  |  Page 232  |  Page 233  |  Page 234