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SHOW GUIDE


degree marketing programme ever seen for K’Nex in the UK, featuring heavyweight TV, print and PR along with innovative partnerships. 2014 marks the 20th


K’Nex


THE 2014 relaunch of K’Nex in the UK is underpinned by a focus on the building system’s unique qualities, from open ended creativity to its ability to quickly build large scale constructions that are extremely robust. A unique product


offering will be supported by the strongest 360


anniversary of K’Nex in the UK. Among the line- up at Toy Fair are the new 35 Model and 70 Model Building Sets, plus the new 52 Model Building Set tub, which will all feature in the new TV campaign. K’Nex themed building sets will also include the Transport Chopper and 4 Wheel Drive Building Sets, each with over 300 pieces, motors and lights. The K’Nex Thrill Rides collection offers the chance to recreate the fun of amusement parks with realistic looking, large scale theme park rides at a range of price points. Among the highlights at Toy Fair include TV driver, Typhoon Frenzy Roller Coaster Building Set, with 641 pieces that


combine to propel the car around 19 feet of swirling track, plus the Supernova Blast Roller Coaster Building Set, with a blasting launcher to shoot the car around over 22 feet of glow in the dark track. The award winning


Tinkertoy pre-school construction system is new for the UK in 2014, as is the K’Nex Education range, which will be made available for retail sale for the first time. The recently


announced Plants vs Zombies range will make its first appearance at Toy Fair. A key product in the collection is the Mummy Zombie Swarm Building Set which recreates ancient Egyptian antics with motorised action reflecting the gameplay from the title.


Other licensed product


ranges include Super Mario, Angry Birds, Family Guyand Pac-Man. 0118 949 7000


Cartamundi


WITH A history of printing playing cards for over 300 years, Cartamundi UK has established its position as a trusted retail supplier and global brand for bringing families together. Retailers can look


forward to a bumper 2014, with an array of licensed family card games, as well as an interactive card game concept, making the firm well worth a visit at Toy Fair. The firm’s long standing relationship with Disney continues with several pre-


school card games in a mixed counter display unit.


These include Doc McStuffins Dominos, Jake


176 January/February


and the Never Land Pirates Donkey, Sofia the First Pairs and Mickey Mouse Happy Families. With a movie sequel to the blockbuster Planes lined up next summer, Cartamundi will also be launching the Planes Fire and Rescue game in Tuck box and game box formats. World Cup fever will hit home with an official range of FIFA 14 card games including the FIFA 14 World Cup Facts Game, FIFA 14 Illustrative Playing Cards, FIFA 14 Memo Game and FIFA 14 Playing Cards. Cartamundi is also teasing the launch of an interactive card game range in the summer. The new concept will be


unveiled at Toy Fair. 01268 511522


MY TOY FAIR


Trudi Bishop Head of Marketing & Licensing, Cartamundi


How many Toy Fairs have you been to? Four including Nuremberg.


Favourite part?


The buzz of the first day when some customers get to see your autumn range for the first time.


Early night or drinks after the show? Drinks – well it would be rude not to.


Best place to take clients? Kensington Roof Gardens.


Flats or heels?


Both, but comfy heels. Flats for when you’re resting and walking to the fair. Heels as I’m vertically challenged.


www.toynews-online.biz


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STAND NUMBER: GALLERY 510


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