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NEWS


Maps Toys enjoys its best year yet


Bloco, Aeromax and EZ Fort lines all put in strong performances throughout 2013


By Samantha Loveday


MAPS TOYS is feeling confident about its 2014 line- up, having enjoyed its best year yet in 2013. The firm saw its Bloco collection go from strength to strength, with the Robots and Cats & Kittens additions proving popular. This year will see the Bloco construction line grow further with the arrival of Monsters & Ogres, Darko Dragon of Darkness and Lightnix Dragon of Light, while the dinosaur collection will now include Ankylosaur and young raptors. Maps reported


unprecedented demand for items from the Aeromax costume range, with the Talking Space Helmet being the hero line. The collection will continue throughout 2014 and includes astronaut costumes and accessories, as well as the Space Shuttle Ride-On and the Super Power Water Blaster.


We had a superb 2013 with popular lines selling


brilliantly. Dirk Kiefer, MD, Maps Toys


This year welcomes Cool


Circuits, which was awarded Puzzle of the Year 2013 by Games MagazineXand will challenge players of all ages. Maps will also launch a new Space Station House Tent


from Pacific Play Tents, as well as a Space Tunnel, while the EZ Fort and Toobeez lines will also see new additions. The Be Amazing collection of fun and educational science experiments will be extended to include This is Rocket Science, Mountain of Doom, Brain Tickling Science and Epic Bubbles. “We had a superb 2013 with popular lines selling brilliantly,” Dirk Kiefer, MD of Maps Toys enthused. “We have some fantastic new ranges coming up in 2014 and are confident they will perform well.” Maps Toys: 01483 776006


Growth surge for Wild Card Games By Robert Hutchins


WILD CARD Games saw its “biggest year so far” in 2013, reporting 70 per cent growth year on year. The UK producer of board


game titles such as Who Knows Where? and Maponimoes is now projecting a continued double-digit sales growth in 2014. Christmas 2013 was the firm’s biggest to date, surpassing 2012 despite


arriving later than ever for the firm both online and in-store. Wild Card Games’ director, Sean Byrne, told ToyNews: “Last year was our biggest year so far, we have had sales growth every year. We were 70


per cent up in 2012 on 2011. The 2013 figures have certainly surpassed 2012’s.” Among the successes, the firm’s Maponimoes UK had a ‘record breaking first year’ last year, while the pirate memory game built a lot of momentum throughout 2013. Byrne added: “We have some star performers. Our projection is continued double digit growth.” Wild Card Games: 07916 349942


Wild Card Games has a range of 19 products this year, with five star performers to watch out for www.toynews-online.biz January/February 11


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