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LICENSING HOT LIST 2014 Seasonal sizzlers


From key anniversaries of some pre-school favourites, through to LEGO taking over cinema screens, a summer full of football and reinventions of some classic brands, the toy licensing space will be packed during 2014. Samantha Loveday takes you through just some of the highlights – including key movies and trade show dates – quarter by quarter


JANUARY TO MARCH


THE NEW Year kicks off with Studio 100’s Maya the Beelaunching on Tiny Pop in the UK on January 6th. The show is airing every day in two primetime slots – 8.15am and 6pm, where it is part of the popular Cuddle Time block. “We’re thrilled to be


working with Tiny Pop and delighted to be launching Maya the Beein the UK,” says Hans Bourlon, founder and CEO of Studio 100. “Maya is a truly loved popular character worldwide and we’re hoping UK viewers grow to share the same passion for this endearing and stunning TV series.” ITV Studios Global Entertainment begins a busy year with the reveal of the Simba Dickie toy range for Matt Hatter Chronicles at the trade fairs, while University Games will also be showcasing its new games range at London Toy Fair and in Nuremberg. ITV will also be


supporting Bandai with its trade launch for Digimonat Olympia – the first series is due to premiere on CITV during weekday mornings – and Vivid, which is launching its series three Nommies for Cut the Rope. New game partnership announcements should also be expected. Vivid will also be busy pushing its collection for Walking with Dinosaurs: The 3D Movie. The full toy collection has been created with BBC Earth, recreating the dinosaur age in astonishing detail, with expert


palaeontologists consulted on the designs to ensure they are as true to life as possible. Angry Birds Go Telepods product lines will be


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debuted in Hong Kong, London and Nuremberg, together with Angry Birds Star Wars items. According to Rovio, the


KEY SPORTING EVENTS RFU SIX NATIONS February/March


WINTER OLYMPICS AND PARALYMPICS February/March


technology behind the Telepods platform allows players to ‘teleport’ their physical Angry Birds Go karts into the digital game using their mobile devices. The launch strategy for Pac-Man and the Ghostly Adventuresin the UK includes programming details of the TV series, with Sky launching on its stereoscopic 3D channel and Disney XD launching on its 2D platform in January. This will be part of a busy start to the year, with Burger King also unveiling premiums in its 500+ restaurants in January and February, as well as the toy launch by Bandai. OTHER HIGHLIGHTS: New animated DC Comics superhero TV series Teen


Titans Golaunches in February, while Warner Bros. Consumer Products will also be lending its support to toy range releases from Character Options (Looney Tunes construction) and Bandai (Godzilla); eOne begins the tenth anniversary celebrations for Peppa Pig with a new website launch, special logo for packaging and marketing. Character Options will also launch its new Weebles Peppa Pig collection; the first viewing will take place at Nuremberg for Studio 100’s Vic toy line from Simba Dickie; The eagerly anticipated The LEGO Moviehits cinema screens in February and is likely to be the movie of the first quarter if online hype is anything to go by; New episodes of Mike the Knightintroducing fresh characters and locations are due to air on Cbeebies in the spring.


KEY TRADE SHOWS


TOY FAIR London Olympia January 21st-23rd


INTERNATIONAL TOY FAIR Nuremberg January 29th- February 3rd


SPRING FAIR Birmingham NEC February 2nd-6th


KIDSCREEN SUMMIT Hilton NY, New York February 9th-12th


AMERICAN INTERNATIONAL TOY FAIR Jacob Javits Convention Center, New York February 16th-19th


BOLOGNA LICENSING TRADE FAIR Bologna, Italy March 24th-26th


KEY MOVIE RELEASES


MR PEABODY & SHERMAN Dreamworks – February


THE LEGO MOVIE Warner Bros. – February


CAPTAIN AMERICA: THE WINTER SOLDIER Marvel – March


MUPPETS MOST WANTED Walt Disney Pictures – March


January/February 75


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