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LICENSING HOT LIST 2014


KEY TRADE SHOWS


BRAND LICENSING EUROPE Olympia, London October 7th-9th


MIPCOM JUNIOR Cannes, France October 11th-12th


LICENSING DUBAI Dubai World Trade Centre October 27th-28th


OCTOBER TO DECEMBER


LAST YEAR’S Brand Licensing Europe was the biggest and most successful licensing show to date, with a five per cent growth in visitor attendance over 2012. 7,244 retailers, licensees and sales promotion professionals from 69 countries attended the show, while the total attendance reached 9,537, making it the largest event in its 15-year history. “To think that there were 29 per cent more visitors to BLE [in 2013] than in 2011 is startling,” event director Darren Brechin commented just after the show. “We worked very hard to make the new layout a success and will continue to dig deep into the three vertical categories to bring new companies and new people to BLE, and ensure we give our visitors and exhibitors what they need and want from the show.”


The date for this year’s


show has been brought forward by a week, to avoid a clash with Mipcom Junior, now taking place from October 7th to 9th. Brechin explains: “Many of BLE’s core customers participate in both shows and this move will facilitate that. We will also be working more closely with the Mipcom team in the future to align our dates for the benefit of all of our exhibitors. In addition, we have received feedback from licensors and retailers that retail buying patterns are moving earlier, and that bringing BLE forward could be a welcome move.” Teenage Mutant Ninja Turtlesturn 30 this year and both Nickelodeon and toy partner Flair will be looking to further build on the success enjoyed in 2013. The new movie is due to hit screens in October and the presence of toy


product at retail will be constant through the year. “Bringing to fruition the


full roll out of Teenage Mutant Ninja Turtlesand seeing it take off with fans young and old has been very exciting for the whole team,” Flair’s MD Simon Hedge tells ToyNews. “Our boys’ portfolio saw huge growth [in 2013], with Teenage Mutant Ninja Turtlesbeing strong throughout the year, and the number one YTD in the action figures category since May.” The third series of Matt Hatter Chronicleswill premiere on CITV, while Digimonwill see the phase one licensee product launches taking place including apparel, publishing, periphery toy and apps. OTHER HIGHLIGHTS: Q3 and Q4 will see a themed Tree Fu Tomhero range of tie-in products from Flair hitting retail alongside other licensed new lines in key additional categories; Roobarb & Custardcelebrates its 40th birthday in October; Character Options debuts its toy line for eOne’s Ben and Holly’s Little Kingdom at retail, with promotional support and above the line marketing; The Hobbit:


78 January/February


There and Back Againis released in cinemas on December 19th. The new toy ranges for the film, from Vivid and LEGO, arrive ahead of the movie in October, in addition to costumes from Rubie’s and books from HarperCollins.


All dates are correct at time of going to press, although they are subject to change. All movie release information taken from IMDB. This is not a definitive list of everything that is happening through the year.


KEY MOVIE RELEASES


TEENAGE MUTANT NINJA TURTLES Nickelodeon Movies – October


THE HUNGER GAMES: MOCKINGJAY – PART 1 Lionsgate – November


PADDINGTON StudioCanal – November


THE HOBBIT: THERE AND BACK AGAIN Warner Bros. – December MAYA THE BEE MOVIE


Studio 100 – October-December www.toynews-online.biz


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